The Right Way To Check Your Affiliate Links: Manually And Automatically

If you work anywhere near the performance marketing business, you know just how many things can go wrong with affiliate offers and traffic.

From fake clicks and fraud to broken tracking links — you name it. The result is almost always the same — lost profit for you.

Some time ago, we’ve started our research and involved 36 affiliate networks to find out just how much inactive offers hurt their businesses. We have discovered that the share of inactive offers has almost no limit, and varies from below 10% and more than 40% (!) on some occasions.

What does an inactive offer or a broken tracking link mean for affiliate business?

Every party suffers from inactive offers: you waste resources and affiliate’s trust, publishers let their audiences down, and you all lose money.

First, affiliate managers misuse their time — adding an offer to your system, specifying targeting along with other significant details (and that’s more than 25 parameters). Now let’s take the previous chart and turn it into hours your manager spends on inactive offers per month.

Let’s assume that your managers work for 8 hours. If the share of inactive offers is 33%, then more than 2,5 hours a day they spend working on something that will never pay off — inactive offers. That’s around 2,5 days per month! The days that you pay for, by the way. 

And then, there’s a whole story with lost trust when your publisher starts driving traffic to that offer. As the final user has less chance to get to the desired product, the CR might get quite disappointing.

Everyone gets frustrated; no one earns.

Can a situation like that be avoided? Sure thing.

All you need to do is start checking your tracking links.

Our research showed that as managers start to spend their work hours more productively (dealing with relevant offers only), networks can improve their monthly profit results without hiring new people.

But, mistakes have to happen, so that we could come up with a solution.

Inactive offers with broken redirects are so common in affiliate marketing that every contributor, be it an affiliate, advertiser or manager, has their fair share of them. That’s why it was so crucial for us to address the needs of all participants, healing one of the most significant pains in the industry.

Manual Affiliate Links Checker

For those who work solo, we’ve created a freemium Manual Affiliate Links Checker. You can enjoy 25 completely free checks a day, or buy an unlimited plan.

Manually check your affiliate links

Once you press the “Check” button, you need to give it a few seconds to “boil” and then you will see the chain of redirects.

affiliate links checker results

And even the most detailed report on each link of the chain.

detailed results of an affiliate link check

API Affiliate Links Checker

For partners with a bulkier volume of offers, we’re offering an API version of our solution. It shares the advantages of a Manual option plus some more profound features.

Blacklist

Have you ever noticed that your so-called partner decided to resell your offers back to you? It’s nasty, but it happens. The industry grows, and the only way to protect your business is to become more aware of the situation.

API Blacklist can help you discover any domain that hides within redirect chains. With our solution, all you need to do is add a domain you’re looking for to the list, and it will notify you once it appears in one of the offers.

You can use it as a tool to find resellers, or make sure you don’t work with specific domains.

API Blacklist helps you choose your partners in a more informed, smart way.

Express check

Express check helps you scan up to 2000 offers in less than 60 seconds. Although we see Checker as more of a marathon runner, working continuously, testing your offers time and time again, we know that sometimes you need to speed up. Hence, express check. Have a partner who needs a “yes” or a “no” right now? Great, we can check their offers for you real quick to help you make the right choice.

No more delays or extra waiting.

We are proud of our API solution and are proposing a free Test-Drive. Send your requests, see the results, experience the benefits — if you can say “no” after that, we’ll be shocked.

Inbuilt

Now, the last, but not the least form of our Affiliate Links Checker is a Built-In component of the Performance Marketing Platform.

The solution is seamlessly integrated into the main interface.

You can view the latest validation results right on the list of offers:

orangear platform

The legend is simple: green – the Checker met no serious obstacles and reached the final redirect; red – something went wrong.

For more, you need to press on the checks area.

checking offers in Orangear Platform

Another click and you can view a more detailed data on a specific check.

Built-in Affiliate Links Checker

Here you can see how it works with a direct offer with the only link being Google Play Market. But with a different offer, you will see a full list of redirects and details on each one, just like in Manual or API versions.

Auto Suspend

One of the great features our Built-In Affiliate Links Checker has is Auto Suspend. Setting up a new integration or managing the existing one, you can choose how many failed checks should happen for the offer to be suspended.

autosuspend in Orangear

After the offer is suspended, you will be able to find it in the list of External (API).

Preliminary Check

To make sure your managers waste even less time on inactive offers, we came up with a Preliminary Check feature. Now you can verify any offer that you get before adding it to the offers list.

Now, there are two ways to validate these offers.

  1. If you received the link through messenger, email, etc. — choose “Link Checker” in the Offer section.

manual preliminary check

Set targeting parameters and paste the tracking link in question. Press “Check”.

  1. If one of your current partners sent you an offer through API, you need to go to the Offers section, choose External (API), find the offer you need to validate and press “Check”.

The results will be displayed in a similar way for both options, giving you the full details on the chain of redirects.

What’s next?

We’re constantly working on improving the quality of our services, so stay tuned.

Choose your Checker here to stop wasting precious resources on inactive offers today!

The Definitive Guide To CPA Marketing

What Is CPA Affiliate Marketing?

In 2019 everyone knows about affiliate marketing. Or at least we’ve all experienced it, viewing the ad videos, filling in the forms on landing pages, purchasing goods and services through affiliate links. You can’t get away unless you live under a rock.

According to research, affiliate marketing spendings in the US grow by more than 10% each year. It is predicted that in 2020 the number is to reach close to $7 billion. Naturally, more and more people want to get their share of those billions, so they get into the industry.

As you will learn in this article, diving into the CPA marketing is one of the best ways to start earning within affiliate business, with its various types, relatively high conversion rate, and an extensive list of operating partners.

But, putting it simply, this is how CPA marketing works from the affiliate perspective:

  • you create a traffic source (website, mobile app, etc.);
  • you buy banner space ($) with your money to generate traffic to your website;
  • the user clicks on the banner, visits your site, and makes the necessary action = conversion (fills the form, downloads a trial, etc.);
  • the advertiser pays you for each conversion ($$$);
  • profit!

Ready to learn more about why best affiliates choose CPA over other affiliate marketing monetization models? Don’t forget to take notes, your income depends on it, after all 🙂

Other monetization models

One of the main classifications in affiliate marketing is based on the chosen pricing model. Depending on when and why the advertiser pays affiliates, there are:

CPM (Cost Per Mille (Thousand)) where an advertiser pays for one thousand impressions, or rather, views of his ad.

CPC (Cost Per Click) — an advertiser pays for each click.

CPA (Cost per action), also known as cost per acquisition, is an affiliate marketing pricing model where the advertiser pays for a specific action, such as email submit, registration, newsletter sign up, etc.

There are some other abbreviations you may have already noticed, like:

CPL (Cost Per Lead) where an advertiser pays for some form of contact information from the prospective client.

CPI (Cost Per Install) — an advertiser pays for each mobile download of an app.

However, when it comes to any action a user can complete on your website or inside your app, it can all be considered CPA.

Although contact information from a user can be obtained under both CPA and CPL models, there is a difference in quality and quantity. CPA is usually more precisely targeted, low in volume, but requires more detailed information from a user to count as a conversion. In CPL, a simple email will suffice.

Benefits Of CPA Marketing For Affiliates

With CPM, CPC and some sub-models, why choose CPA if you’re an affiliate?

From first glance, it may seem that the easiest way to start in affiliate marketing is to work in the CPM model.

All you need to do is make as many people that fit into the targeted audience view the ad. That’s it. A thousand users see the ad — BAM!, you get your payout. Simple, right? Additionally, page views can be predicted, so you’d know what results to expect from CPM campaigns.

However, don’t expect to get more than a few dollars, unless you have tons of suitable traffic. No one is going to pay much for a thousand impressions, as conversion into sale ratio would be too low during this stage. Unless, your advertiser is a brand that’s looking for the awareness, rather than the immediate sale.

Getting closer to the final advertiser’s goal, be it a sale or an install, is the CPC model. The demand and the payouts are higher, but there’s a risk that your CPM traffic won’t convert into clicks and you won’t get paid! And if you did pay someone else for the views… Oops.

Why can that happen? If the banner is sloppy or the placement isn’t that great. Anyway, even if your ad is impeccable, CPC will hardly make you millions.

CPA on the other hand offers:

Higher demand. Advertisers are more prone to look for CPA traffic as it guarantees that they pay only for the results. It also requires more effort on the advertiser’s side, so they are more likely to stick around.

Deeper involvement. Yes, in the beginning, you will need to invest more time and expertise to make it work, but running CPA campaigns will allow you to significantly increase your income, while you will work with a less number of advertisers.

Fewer ads for your audience. This is especially crucial if you’re running a website or an app. Your audience will appreciate the lack of a myriad of annoying ads, and if the content is excellent, they might as well return over and over again.

Types Of CPA Offers

Now that we know what CPA marketing is, let’s talk about how it looks.

Depending on the desired action, CPA marketing covers various types of ads, including but not limited by the following.

Install

Although an affiliate, as well as any other entity in affiliate marketing, can work exclusively with mobile traffic on CPI basis, it is both an action and conversion, and as such can be considered a part of mobile CPA model. CPA offers that include app install as the ultimate goal, would usually also have other KPIs, e.g., CR rate 20%, etc.

Form submit

This is an example of a form from our website, but you get the idea.

Remember, that if you’re the one creating the form, there are specific rules you have to keep in mind:

  • every field should have a name;
  • “*” should mark the compulsory fields;
  • there has to be a button that states clearly what it does, i.e., “send the form”, “subscribe”, etc.;

When it comes to forms, the payout can depend on how much information advertiser will receive. However, more fields usually mean a lower conversion rate.

Registration

source: wrapbootstrap.com

This is the type of offer that requires a customer to register in a service/product. The service can easily be a free one, even if just at first, so such offers quite often convert well.

Free trial

Although this trial landing page was apparently created by Adobe themselves, it’s still a valid example.  However, when creating your own landing for the offer, you will have to stick to some rules, which we’ll mention later on.

Playing a game

This type of offer will convert once the user plays a certain amount of time or reaches a certain level. It’s not the affiliate’s problem if the user decides against purchasing the game later in time.

How To Choose Which Offers To Promote

Now that you feel all ready to earn through CPA marketing, it may seem like a good idea to start looking for the specific offers right away.

Many experienced affiliates suggest you start with a traffic source though, determining your way of advertising products and services before anything else.

Traffic source

There are two main ways to earn as an affiliate. You can either generate traffic or purchase and resell it.

Generate traffic: create a website or a mobile app

Depending on the content, you can craft a review website, blog, landing page or even a quiz page.

Review website

A review website is a site where users post reviews about people, businesses, services or products.

Landing page

Landing pages work best with verticals like dating, health & beauty, gaming, and finance.

It usually consists of 1-3 pages, where:

  • the first one provides information about the product or service being advertised;
  • the second may contain a form if the desired action requires so;
  • the third is a “thank you” page, which usually contains a tracking pixel and traces all conversions.

Create a webpage that will be inviting and will spike the user’s interest in the offer, be it a game or a dating app. To drive traffic to your page you can use PPC advertising, bidding on keywords to get the best placing. Another great tool to use is SEO, though it’s much more tricky and will require time to get results.

Important! Make sure you don’t include advertiser’s contact information or any link to their website apart from the required action, or any other links or ads.

Blog

If you know your way with words and like to share your thoughts and opinions with broad audiences, creating a blog can help you earn money while doing what you actually love.

To monetize your traffic through the blog you will need to include links to landing pages or app store pages where the conversion will take place.

Mobile app

Are you an ambitious game developer? Or maybe you own some to-do app? Well, that’s a great traffic source right there!

Interstitial and other in-app ads will allow you to get conversions for the ads while users play your game.

Social media

This traffic source works a lot like a blog because you need to include links to the product/service landing pages in your posts. Create pages or groups on Facebook, create interesting posts, include ads that fit right in once in a while and get profit! Don’t forget to stay in touch with your followers.

The same goes for YouTube if you’re more into the video content. Once you have the attention of the audience, you can start including ad content, post links under your video and get paid for each conversion.

Before you decide on a traffic source, consider:

  • the initial cost of traffic generation (both creating your platform and reaching your audience);
  • the amount of traffic you can generate with this source;
  • what audience can you reach with it (including Geo, age, gender, OS, device, browser, etc.)

Purchase and resell traffic (media buying)

If you’re not particularly fond of the creation process, you can limit your affiliate marketing experience to media buying. Which means you’ll need to buy traffic from one source and sell it to the advertiser, pocketing the difference in cost. According to this system, the media buyer often pays for CPM or CPC traffic and turns it into CPA.

There are many platforms for getting decent traffic, but for starters, you can check these:

https://tonic.com/ 

https://content.ad/

https://www.exoclick.com/ad-exchange/

Vertical

After deciding what type of traffic source you want to use, you can choose your vertical.

Vertical is a type of product you want to promote. The best way to start off in CPA digital marketing is to stick to a specific vertical. There is no such thing as a golden one, so no matter which one you choose, you will be able to get the desired income if you do everything the right way.

source: charlesngo.com

Geo

In affiliate marketing, all countries are divided into groups according to the population’s exposure to the internet, mobile devices, online ads, and payments.

Tier 1 includes USA, UK, New Zealand, South Korea, Canada, and Australia. Although users in these countries are more used to online purchases, targeting Tier 1 may prove to be difficult for beginners. It’s more expensive to test out this market and the users are more demanding when it comes to ads. Aggressive, brute ads have little to no chance to convert here.

Tier 2: Portugal, Japan, Russia, Colombia, Greece, China, etc. Most countries fit into this Geo group, being recognized as developed. Most of the population have access to mobile phones and can make online payments, however, they have a smaller income.

These Geos considered being a great place to start your first campaigns, as the market is less saturated.

Tier 3 includes India, Morocco, Thailand, Brazil, etc. Users in these countries have less access to mobile devices and secure internet payment services. It’s more difficult to achieve good CR in these regions, though it may become a good opportunity to test out your campaigns.

Where & How To Get Your First Offers

Now that you can generate decent amounts of traffic and know which offers you’d like to promote, it’s time to get in contact with CPA networks.

Best CPA Networks for beginners

These networks require little to no effort to get approved.

  1. CPALead
  2. AdWork Media
  3. CPAGrip
  4. CPA Trend
  5. AdsMain

Tips To Get Approved By CPA Advertising Networks

If you are applying to a lot of networks right away (which is a good idea), you will eventually have to get approved. 

The first thing you need to understand is that, at the end of the day, you’d be dealing with people. And human beings are all different, which means that there’s no magic keyboard combination that will get you in.

There are, however, a couple of things that most networks would appreciate.

Display professionalism

Show them that your intentions are serious. No matter what traffic source you decide upon, your own brand should stand out. Create a website, where you present yourself as an online marketer, share the areas you work in, include the benefits of working with you. Basically, it will be something quite similar to an online CV. Create an email on your domain to show even more professionalism.

Be approachable

Like most businesses, this one requires quite a lot of communication. You need to keep in touch as much as you can. It will show both your interest and dedication, prove you’re willing to commit and that you are a responsible pro.

Be honest

Being forward with what you can and can’t do might get you rejected by some CPA networks. However, honesty is the basis of trust in this industry. Be open about your expectations and opportunities and in most cases, you will receive help from support managers, which will allow you to grow and develop.

Be active and proactive

When applying — be ready to contact the representative if they don’t get back to you soon enough. Ask questions that matter, make sure they see how motivated and serious you are about making this partnership happen.

Apply a lot

At least when you’re just starting out, you’d want to apply to at least a couple of networks to have a wider choice of offers. Plus applying doesn’t always mean getting accepted, right?

Tracking conversions with postback URL

After you’ve established connections with networks, and start advertising offers, you can finally turn to optimization.

Unless affiliate marketing is your hobby, you’d eventually look for ways to improve your results and find ways to earn more with less effort.

To do that, you’ll need more data on conversions for each of your campaigns. This is where the postback URL can become pretty handy.

Postback URL is a link that allows you to get detailed information about conversions that occur on your landing page, website, etc. It can help you understand which ads work better, which keywords to use, and even when to advertise to get more clicks and reach your CR goals.

How to implement postback URL tracking with any network that uses Orangear Performance Marketing Platform

Follow the steps below to get more data on your campaigns:

1. First, you log into the platform.

2. Next, go to the list of offers and choose those that you want to create a postback for (they have to be open for you to promote). Click the “Promote” button to view details.

3. Then, alter the tracking link with any additional variables you need.

4. Finally, once you’ve changed the tracking link with your specifications, copy and paste it to your system and create postback URL.
Give the final URL to your manager on the network’s side, and they will add it to their platform.

After that, you will be able to view all the data on the specifications you added to the tracking link, along with the primary conversion information.

Final Tips

  • make sure the offers you choose fit the overall theme of your traffic source or at least can be interesting for your audience;
  • if you’re just starting out — test various low-payout offers (that are easy to convert) with different targeting options to see what works best for you and your traffic source;
  • be honest in your communication, with your audience, networks, advertisers;
  • never forget about optimization — there’s always room for improvement.

To sum everything up, these are the questions you need to answer before you start out:

  • do you want to be a publisher or a media buyer?
  • what traffic source seems more interesting to work with?
  • which vertical work best with your chosen traffic source?
  • what audience can your reach with the chosen tools and what would be the suitable targeting settings?
  • which offers could be interesting for your audience, which are more likely to convert?

Once you have these covered, it would be much easier for you to search for your first offers and get in touch with the best networks to get them.

The Ultimate Software Guide For Affiliate Marketers

affiliate marketing software guide

Some time ago we talked about the process of creating and running an affiliate network. But before you integrate with partners and start converting traffic to $, there’s a whole process of setting up.

From planning and communicating to validating your offers and paying bills, the digital space is full of solutions and tools that can simplify your daily activities while boosting your team’s productivity. The numbers are growing, yet some names gain more trust than others ever can.

To prepare this post, we’ve gathered comments and reviews from various platforms, to share the most common advantages and disadvantages of these solutions.

Planning and task management tools

Every great goal requires determination and thorough planning. Project management tools help you to break your ultimate business goal into strategic plans, tactics, tasks, and subtasks. This is how, little by little unimaginable goals come to life.

 Trello

 

Whether you’re looking for a tool to keep track of your own tasks or a solution to manage a team, Trello is good enough to consider.   It may seem like a game of Solitaire, but it helps numerous organizations all over the globe to reach their strategic goals, ensuring the tactics are well-managed.  And we know for a fact that a lot of affiliate networks since foundation used this software to manage their business. 

Pros of Trello:

  • Free for smaller teams. And once your team grows and you need to unlock new features — you can upgrade to Business Class.
  • Runs quick and without glitches across various platforms.
  • It’s easy to use thanks to a highly visual yet very intuitive interface.
  • Number of integrations.
  • UI customization.
  • Core features include due dates, assignments, comments, file storage, checklists, etc.

Cons of Trello:

  • There is no simple way to link cards from different boards, even if you get a Business Class subscription.
  • When you’re adding an image — make sure it’s positioned the way you need it, as Trello doesn’t support even the basic image editing.

Redbooth

 

Another project management tool to consider is Redbooth. Named after the iconic red telephone boxes, this solution is heavily prioritizing communication. One of the significant advantages of Redbooth is the ability to communicate within any given project freely.

Free subscription is available, though if you have more than ten people on your team or more than two projects to work on, you’d probably have to consider getting a paid plan ($12 per user, per month (Pro); $18.75 per user, per month (Business)).

Apart from the basic features, i.e., adding assignees and due dates, Redbooth allows importing tasks and transforming emails into tasks. The free plan offers up to 2GB of file storage, but as the solution has integration with Google Drive and Dropbox, it might not be a major drawback.

Pros of Redbooth:

  • UI/UX — all users claim it’s one of the most straightforward project management tools they’ve tried.
  • Checklist within a task is a beneficial feature when dealing with newbies or, as another example, complex tasks like SEO audit.
  • Task templates allow you to spend less time creating new assignments.

Cons of Redbooth:

Aside from apparent free plan shortcomings and restrictions, Redbooth’s calendar offers no color coding, drag and drop, or filtering, which makes it not much better than a paper calendar on your wall, does it?

Asana

Asana as affiliate software

Asana is one of the most popular solutions for managing projects. Just as Redbooth and Trello, this soft can become a helping hand for both individuals and affiliate teams. Asana too has free and paid versions, a free one allowing up to 15 members to collaborate on the project.

Pros of Asana:

  • The free plan allows for the unlimited number of tasks and projects.
  • Paid version ($11.99 per user, per month) features task dependencies and private projects.
  • Both include product roadmaps.
  • Third-party integrations with communication, reporting and time tracking tools.

Cons of Asana:

Some users note that it’s a bit heavy on the text while lacking when it comes to visuals.

Freedcamp

 

If you’re on a tight budget yet want to experience all the best of project management features, Freedcamp is a tool to consider. It’s freemium allows way more than its competitors.

Pros of Freedcamp:

  • Unlimited projects and users.
  • Project milestones and time tracking help to quickly assess the progress.
  • File sharing (and editing) + discussion boards grant smooth communication flow.
  • Project templates to save some time.
  • Kanban boards for visualization.

Cons of Freedcamp:

Project reporting requires users to upgrade (cost to upgrade: $5.99 for the owner and $1.99 for each additional user, per month).

Communication

Although some of the PM tools offer decent communication options, e.g., private chats or discussion boards, most of the time that just doesn’t seem enough. However, there are tens, if not hundreds of specialized solutions which can solve that issue seamlessly.

Slack

 

Slack is a renown communication tool with all the necessary features for the effective collab between teams. Its popularity has reached the point where every other solution has to be compared to Slack, rather than be considered as a standalone tool.

Pros of Slack:

  • UI is both fun and efficient, engaging your team in work-related discussions.
  • Numerous integrations result in much more productive collaboration.
  • Video Calling.
  • Among other advantages praised by the users are file drag-and-drop and search within uploaded documents.

Cons:

  • Some users find the tool a bit complicated and difficult to get used to.
  • Also, the upgrade is a bit pricey (from $6.67 – $15.00 to upgrade), and the free version is pretty tight on storage.

Google Hangouts

Google Hangouts as affiliate tool

 

According to its numerous users, Google Hangouts may become a satisfactory alternative to Slack, although it doesn’t have a free plan. However, if you happen to have a corporate G-Suite account, this solution will be automatically accessible.

Pros of Hangouts:

  • Google Meet integration grants access to video and voice calling.
  • Natural linking with all GSuite data.
  • Multiple integrations with third-party apps through bots.
  • Thread-based conversations are more efficient for discussions.

Cons of Hangouts:

  • The interface is not as user-friendly as some alternatives.
  • In December 2018, Google announced its intention to further develop Hangouts for teams, so get ready to see some great features later in 2019.

Chanty

Chanty as affiliate software

 

This AI-powered solution is way cheaper and has fewer restrictions when it comes to history storage.

Pros of Chanty:

  • Users praise Chanty for its clean and straightforward interface and significant usability.
  • Another kudos-inspiring feature is Tasks.
  • It also claims to be a single notification center for all the apps we use for work.
  • Chanty allows multiple file sharing in one click.
  • Teambook — a feature that helps to organize all tasks, conversations, files, and links into folders.
  • Integrations are available with Giphy, Zapier, Google Drive, Dropbox, Trello, OneDrive, Github, etc.
  • Audio and video calls

Flock

 

Flock is a communication solution from India that claims to run faster than Slack. True or not, the tool has a wide range of users.

Pros of Flock:

  • Multiple integrations, including Google Drive.
  • Offers built-in to-do’s, polls, reminders, notes, and code snippets.
  • Audio and video calling is available, although it requires additional integration with Appear.in solution.
  • Paid plan provides screen sharing feature.

Cons of Flock:

  • UI may seem a bit complicated and requires some getting used to.
  • Freemium version allows up to 10K message history storage.

Tracking platform

Project management and communication tools are the necessity for almost any team or project in the world. But if you’re running an affiliate business, you will require specialized affiliate marketing software. This takes us to tracking platforms that allow managing your partners and offers.

 

HasOffers Orangear Affise
auto suspend no yes via Affilitest dashboard
custom domain yes yes yes
API integrations API support. Integration available only in Enterprise (799$) subscription yes, 302 integrations, free CPAPi, partially free
period of API feed update n/a 5 to 60 min 3-4 hours
advanced team management no yes n/a
multiple goals yes yes yes
revshare no yes n/a
SDK only in Enterprise (799$) no n/a
eCommerce n/a coming soon yes
impressions tracking yes coming soon yes
publisher test yes yes yes
publisher interface yes yes yes
login as publisher yes yes n/a
personal cap and PO n/a yes n/a
antifraud yes yes, free yes, paid
offer link checker no yes, inbuilt yes, not inbuilt
smartlink no yes yes
billing yes yes no
# of offers included in basic plan 100 unlimited unlimited
price per basic plan $279 $349 $299
number of conversions in basic plan click-based subscription 10000 10000

 

Some networks decide to go their own way by developing platforms that fit them perfectly. However, that requires a team of middle-senior developers, QA specialist, project manager, etc. Both approaches are legit, but make sure you’ve considered your priorities before the final decision.

Additionally, Orangear is very customizable. In one of our blog posts, we’ve mentioned how one client helped us to come up with flexible postback feature for those partners who convert CPM to CPA. As we have our own team of senior developers, it’s easy to introduce new features that can increase the productivity of our partners.

Checking offer links

Whether you’re renting a performance marketing platform or set to building your own, offers and their tracking links are unavoidable. And with the amount of fraud and scam going on within affiliate marketing, as well as simple human mistakes, validating your offer links is a necessity.

In an industry where a broken link can mean broken trust, there are not so many tools that can help affiliates and networks to verify their offers.

 

TestMyOffers Orangear Checker AffiliTest
free checks per day 0 25 5
avg speed per check (sec) 60 10 25
autockeck list yes yes no
testing history yes yes no
clickable redirects no yes no
detailed info on each redirect no yes no
special features testing through 3G farther reach*

domain blacklist

express check (2000 offers in under 60 sec)

testing through 3G/4G
API / Built-In API integration API integration, Built-In for Orangear-based platforms integration with Affise- and HasOffers based platforms

 

Payment processing

This one won’t be that much of a competition. And though there are ePayments, Paxum, Skrill, Payza, etc., PayPal and Payoneer remain the most popular payment processing services that reign in affiliate business. Their business models are different, yet they serve the same need for transferring money. Additionally, if you’re making more substantial payments, a wire transfer can become much more suitable.

PayPal

This payment solution reached its level due to the trust of the global audience and convenient features that do not require much effort on the receiver’s side.

Pros of PayPal:

  • Paypal is widely trusted and has a global presence.
  • You don’t need to have an account to make online payments thanks to a virtual terminal.
  • Account holder doesn’t need to enter card details on other websites.
  • Multiple integrations with third-party software.
  • Invoice feature.

Cons of PayPal:

  • Resolving any kinds of issues may take more time and effort than anyone would prefer.
  • Account blocking without any warning.

Payoneer

Another payment processing solution that is extremely popular between affiliates all over the globe is Payoneer. Even though this one has multiple limitations for those who are only starting using it, the years of stability ensure that it remains on the top.

Pros of Payoneer:

  • Free payments between Payoneer accounts.
  • Month-to-month billing and no early cancellation fee.

Cons of Payoneer:

  • Some limitations when it comes to money withdrawal.
  • No virtual terminal.
  • Annual fee ($29.95).
  • Credit card transaction fees are pretty high.

 

 

Affiliate marketing grows along with, if not faster than, the digital world. The more people enter the business, the more solutions for various inconveniences and issues will arise.

Orangear was started as a platform for our partners, something to help them fulfill their needs. Soon we’ve recognized the potential of creating compelling solutions for both advertisers and publishers to use all over the world.

Now, we are proud to offer Performance Marketing Platform and Offer Link Checker. More tools are coming soon to help our partners to scale their businesses, achieve their goals and increase profit.

Learn more about how our platform can help you to get more from your affiliate network here. Or get a 30 Days Free Trial to experience all the benefits of our solution.