The Right Way To Check Your Affiliate Links: Manually And Automatically

If you work anywhere near the performance marketing business, you know just how many things can go wrong with affiliate offers and traffic.

From fake clicks and fraud to broken tracking links — you name it. The result is almost always the same — lost profit for you.

Some time ago, we’ve started our research and involved 36 affiliate networks to find out just how much inactive offers hurt their businesses. We have discovered that the share of inactive offers has almost no limit, and varies from below 10% and more than 40% (!) on some occasions.

What does an inactive offer or a broken tracking link mean for affiliate business?

Every party suffers from inactive offers: you waste resources and affiliate’s trust, publishers let their audiences down, and you all lose money.

First, affiliate managers misuse their time — adding an offer to your system, specifying targeting along with other significant details (and that’s more than 25 parameters). Now let’s take the previous chart and turn it into hours your manager spends on inactive offers per month.

Let’s assume that your managers work for 8 hours. If the share of inactive offers is 33%, then more than 2,5 hours a day they spend working on something that will never pay off — inactive offers. That’s around 2,5 days per month! The days that you pay for, by the way. 

And then, there’s a whole story with lost trust when your publisher starts driving traffic to that offer. As the final user has less chance to get to the desired product, the CR might get quite disappointing.

Everyone gets frustrated; no one earns.

Can a situation like that be avoided? Sure thing.

All you need to do is start checking your tracking links.

Our research showed that as managers start to spend their work hours more productively (dealing with relevant offers only), networks can improve their monthly profit results without hiring new people.

But, mistakes have to happen, so that we could come up with a solution.

Inactive offers with broken redirects are so common in affiliate marketing that every contributor, be it an affiliate, advertiser or manager, has their fair share of them. That’s why it was so crucial for us to address the needs of all participants, healing one of the most significant pains in the industry.

Manual Affiliate Links Checker

For those who work solo, we’ve created a freemium Manual Affiliate Links Checker. You can enjoy 25 completely free checks a day, or buy an unlimited plan.

Manually check your affiliate links

Once you press the “Check” button, you need to give it a few seconds to “boil” and then you will see the chain of redirects.

affiliate links checker results

And even the most detailed report on each link of the chain.

detailed results of an affiliate link check

API Affiliate Links Checker

For partners with a bulkier volume of offers, we’re offering an API version of our solution. It shares the advantages of a Manual option plus some more profound features.


Have you ever noticed that your so-called partner decided to resell your offers back to you? It’s nasty, but it happens. The industry grows, and the only way to protect your business is to become more aware of the situation.

API Blacklist can help you discover any domain that hides within redirect chains. With our solution, all you need to do is add a domain you’re looking for to the list, and it will notify you once it appears in one of the offers.

You can use it as a tool to find resellers, or make sure you don’t work with specific domains.

API Blacklist helps you choose your partners in a more informed, smart way.

Express check

Express check helps you scan up to 2000 offers in less than 60 seconds. Although we see Checker as more of a marathon runner, working continuously, testing your offers time and time again, we know that sometimes you need to speed up. Hence, express check. Have a partner who needs a “yes” or a “no” right now? Great, we can check their offers for you real quick to help you make the right choice.

No more delays or extra waiting.

We are proud of our API solution and are proposing a free Test-Drive. Send your requests, see the results, experience the benefits — if you can say “no” after that, we’ll be shocked.


Now, the last, but not the least form of our Affiliate Links Checker is a Built-In component of the Performance Marketing Platform.

The solution is seamlessly integrated into the main interface.

You can view the latest validation results right on the list of offers:

orangear platform

The legend is simple: green – the Checker met no serious obstacles and reached the final redirect; red – something went wrong.

For more, you need to press on the checks area.

checking offers in Orangear Platform

Another click and you can view a more detailed data on a specific check.

Built-in Affiliate Links Checker

Here you can see how it works with a direct offer with the only link being Google Play Market. But with a different offer, you will see a full list of redirects and details on each one, just like in Manual or API versions.

Auto Suspend

One of the great features our Built-In Affiliate Links Checker has is Auto Suspend. Setting up a new integration or managing the existing one, you can choose how many failed checks should happen for the offer to be suspended.

autosuspend in Orangear

After the offer is suspended, you will be able to find it in the list of External (API).

Preliminary Check

To make sure your managers waste even less time on inactive offers, we came up with a Preliminary Check feature. Now you can verify any offer that you get before adding it to the offers list.

Now, there are two ways to validate these offers.

  1. If you received the link through messenger, email, etc. — choose “Link Checker” in the Offer section.

manual preliminary check

Set targeting parameters and paste the tracking link in question. Press “Check”.

  1. If one of your current partners sent you an offer through API, you need to go to the Offers section, choose External (API), find the offer you need to validate and press “Check”.

The results will be displayed in a similar way for both options, giving you the full details on the chain of redirects.

What’s next?

We’re constantly working on improving the quality of our services, so stay tuned.

Choose your Checker here to stop wasting precious resources on inactive offers today!

The Definitive Guide To CPA Marketing

What Is CPA Affiliate Marketing?

In 2019 everyone knows about affiliate marketing. Or at least we’ve all experienced it, viewing the ad videos, filling in the forms on landing pages, purchasing goods and services through affiliate links. You can’t get away unless you live under a rock.

According to research, affiliate marketing spendings in the US grow by more than 10% each year. It is predicted that in 2020 the number is to reach close to $7 billion. Naturally, more and more people want to get their share of those billions, so they get into the industry.

As you will learn in this article, diving into the CPA marketing is one of the best ways to start earning within affiliate business, with its various types, relatively high conversion rate, and an extensive list of operating partners.

But, putting it simply, this is how CPA marketing works from the affiliate perspective:

  • you create a traffic source (website, mobile app, etc.);
  • you buy banner space ($) with your money to generate traffic to your website;
  • the user clicks on the banner, visits your site, and makes the necessary action = conversion (fills the form, downloads a trial, etc.);
  • the advertiser pays you for each conversion ($$$);
  • profit!

Ready to learn more about why best affiliates choose CPA over other affiliate marketing monetization models? Don’t forget to take notes, your income depends on it, after all 🙂

Other monetization models

One of the main classifications in affiliate marketing is based on the chosen pricing model. Depending on when and why the advertiser pays affiliates, there are:

CPM (Cost Per Mille (Thousand)) where an advertiser pays for one thousand impressions, or rather, views of his ad.

CPC (Cost Per Click) — an advertiser pays for each click.

CPA (Cost per action), also known as cost per acquisition, is an affiliate marketing pricing model where the advertiser pays for a specific action, such as email submit, registration, newsletter sign up, etc.

There are some other abbreviations you may have already noticed, like:

CPL (Cost Per Lead) where an advertiser pays for some form of contact information from the prospective client.

CPI (Cost Per Install) — an advertiser pays for each mobile download of an app.

However, when it comes to any action a user can complete on your website or inside your app, it can all be considered CPA.

Although contact information from a user can be obtained under both CPA and CPL models, there is a difference in quality and quantity. CPA is usually more precisely targeted, low in volume, but requires more detailed information from a user to count as a conversion. In CPL, a simple email will suffice.

Benefits Of CPA Marketing For Affiliates

With CPM, CPC and some sub-models, why choose CPA if you’re an affiliate?

From first glance, it may seem that the easiest way to start in affiliate marketing is to work in the CPM model.

All you need to do is make as many people that fit into the targeted audience view the ad. That’s it. A thousand users see the ad — BAM!, you get your payout. Simple, right? Additionally, page views can be predicted, so you’d know what results to expect from CPM campaigns.

However, don’t expect to get more than a few dollars, unless you have tons of suitable traffic. No one is going to pay much for a thousand impressions, as conversion into sale ratio would be too low during this stage. Unless, your advertiser is a brand that’s looking for the awareness, rather than the immediate sale.

Getting closer to the final advertiser’s goal, be it a sale or an install, is the CPC model. The demand and the payouts are higher, but there’s a risk that your CPM traffic won’t convert into clicks and you won’t get paid! And if you did pay someone else for the views… Oops.

Why can that happen? If the banner is sloppy or the placement isn’t that great. Anyway, even if your ad is impeccable, CPC will hardly make you millions.

CPA on the other hand offers:

Higher demand. Advertisers are more prone to look for CPA traffic as it guarantees that they pay only for the results. It also requires more effort on the advertiser’s side, so they are more likely to stick around.

Deeper involvement. Yes, in the beginning, you will need to invest more time and expertise to make it work, but running CPA campaigns will allow you to significantly increase your income, while you will work with a less number of advertisers.

Fewer ads for your audience. This is especially crucial if you’re running a website or an app. Your audience will appreciate the lack of a myriad of annoying ads, and if the content is excellent, they might as well return over and over again.

Types Of CPA Offers

Now that we know what CPA marketing is, let’s talk about how it looks.

Depending on the desired action, CPA marketing covers various types of ads, including but not limited by the following.


Although an affiliate, as well as any other entity in affiliate marketing, can work exclusively with mobile traffic on CPI basis, it is both an action and conversion, and as such can be considered a part of mobile CPA model. CPA offers that include app install as the ultimate goal, would usually also have other KPIs, e.g., CR rate 20%, etc.

Form submit

This is an example of a form from our website, but you get the idea.

Remember, that if you’re the one creating the form, there are specific rules you have to keep in mind:

  • every field should have a name;
  • “*” should mark the compulsory fields;
  • there has to be a button that states clearly what it does, i.e., “send the form”, “subscribe”, etc.;

When it comes to forms, the payout can depend on how much information advertiser will receive. However, more fields usually mean a lower conversion rate.



This is the type of offer that requires a customer to register in a service/product. The service can easily be a free one, even if just at first, so such offers quite often convert well.

Free trial

Although this trial landing page was apparently created by Adobe themselves, it’s still a valid example.  However, when creating your own landing for the offer, you will have to stick to some rules, which we’ll mention later on.

Playing a game

This type of offer will convert once the user plays a certain amount of time or reaches a certain level. It’s not the affiliate’s problem if the user decides against purchasing the game later in time.

How To Choose Which Offers To Promote

Now that you feel all ready to earn through CPA marketing, it may seem like a good idea to start looking for the specific offers right away.

Many experienced affiliates suggest you start with a traffic source though, determining your way of advertising products and services before anything else.

Traffic source

There are two main ways to earn as an affiliate. You can either generate traffic or purchase and resell it.

Generate traffic: create a website or a mobile app

Depending on the content, you can craft a review website, blog, landing page or even a quiz page.

Review website

A review website is a site where users post reviews about people, businesses, services or products.

Landing page

Landing pages work best with verticals like dating, health & beauty, gaming, and finance.

It usually consists of 1-3 pages, where:

  • the first one provides information about the product or service being advertised;
  • the second may contain a form if the desired action requires so;
  • the third is a “thank you” page, which usually contains a tracking pixel and traces all conversions.

Create a webpage that will be inviting and will spike the user’s interest in the offer, be it a game or a dating app. To drive traffic to your page you can use PPC advertising, bidding on keywords to get the best placing. Another great tool to use is SEO, though it’s much more tricky and will require time to get results.

Important! Make sure you don’t include advertiser’s contact information or any link to their website apart from the required action, or any other links or ads.


If you know your way with words and like to share your thoughts and opinions with broad audiences, creating a blog can help you earn money while doing what you actually love.

To monetize your traffic through the blog you will need to include links to landing pages or app store pages where the conversion will take place.

Mobile app

Are you an ambitious game developer? Or maybe you own some to-do app? Well, that’s a great traffic source right there!

Interstitial and other in-app ads will allow you to get conversions for the ads while users play your game.

Social media

This traffic source works a lot like a blog because you need to include links to the product/service landing pages in your posts. Create pages or groups on Facebook, create interesting posts, include ads that fit right in once in a while and get profit! Don’t forget to stay in touch with your followers.

The same goes for YouTube if you’re more into the video content. Once you have the attention of the audience, you can start including ad content, post links under your video and get paid for each conversion.

Before you decide on a traffic source, consider:

  • the initial cost of traffic generation (both creating your platform and reaching your audience);
  • the amount of traffic you can generate with this source;
  • what audience can you reach with it (including Geo, age, gender, OS, device, browser, etc.)

Purchase and resell traffic (media buying)

If you’re not particularly fond of the creation process, you can limit your affiliate marketing experience to media buying. Which means you’ll need to buy traffic from one source and sell it to the advertiser, pocketing the difference in cost. According to this system, the media buyer often pays for CPM or CPC traffic and turns it into CPA.

There are many platforms for getting decent traffic, but for starters, you can check these:


After deciding what type of traffic source you want to use, you can choose your vertical.

Vertical is a type of product you want to promote. The best way to start off in CPA digital marketing is to stick to a specific vertical. There is no such thing as a golden one, so no matter which one you choose, you will be able to get the desired income if you do everything the right way.



In affiliate marketing, all countries are divided into groups according to the population’s exposure to the internet, mobile devices, online ads, and payments.

Tier 1 includes USA, UK, New Zealand, South Korea, Canada, and Australia. Although users in these countries are more used to online purchases, targeting Tier 1 may prove to be difficult for beginners. It’s more expensive to test out this market and the users are more demanding when it comes to ads. Aggressive, brute ads have little to no chance to convert here.

Tier 2: Portugal, Japan, Russia, Colombia, Greece, China, etc. Most countries fit into this Geo group, being recognized as developed. Most of the population have access to mobile phones and can make online payments, however, they have a smaller income.

These Geos considered being a great place to start your first campaigns, as the market is less saturated.

Tier 3 includes India, Morocco, Thailand, Brazil, etc. Users in these countries have less access to mobile devices and secure internet payment services. It’s more difficult to achieve good CR in these regions, though it may become a good opportunity to test out your campaigns.

Where & How To Get Your First Offers

Now that you can generate decent amounts of traffic and know which offers you’d like to promote, it’s time to get in contact with CPA networks.

Best CPA Networks for beginners

These networks require little to no effort to get approved.

  1. CPALead
  2. AdWork Media
  3. CPAGrip
  4. CPA Trend
  5. AdsMain

Tips To Get Approved By CPA Advertising Networks

If you are applying to a lot of networks right away (which is a good idea), you will eventually have to get approved. 

The first thing you need to understand is that, at the end of the day, you’d be dealing with people. And human beings are all different, which means that there’s no magic keyboard combination that will get you in.

There are, however, a couple of things that most networks would appreciate.

Display professionalism

Show them that your intentions are serious. No matter what traffic source you decide upon, your own brand should stand out. Create a website, where you present yourself as an online marketer, share the areas you work in, include the benefits of working with you. Basically, it will be something quite similar to an online CV. Create an email on your domain to show even more professionalism.

Be approachable

Like most businesses, this one requires quite a lot of communication. You need to keep in touch as much as you can. It will show both your interest and dedication, prove you’re willing to commit and that you are a responsible pro.

Be honest

Being forward with what you can and can’t do might get you rejected by some CPA networks. However, honesty is the basis of trust in this industry. Be open about your expectations and opportunities and in most cases, you will receive help from support managers, which will allow you to grow and develop.

Be active and proactive

When applying — be ready to contact the representative if they don’t get back to you soon enough. Ask questions that matter, make sure they see how motivated and serious you are about making this partnership happen.

Apply a lot

At least when you’re just starting out, you’d want to apply to at least a couple of networks to have a wider choice of offers. Plus applying doesn’t always mean getting accepted, right?

Tracking conversions with postback URL

After you’ve established connections with networks, and start advertising offers, you can finally turn to optimization.

Unless affiliate marketing is your hobby, you’d eventually look for ways to improve your results and find ways to earn more with less effort.

To do that, you’ll need more data on conversions for each of your campaigns. This is where the postback URL can become pretty handy.

Postback URL is a link that allows you to get detailed information about conversions that occur on your landing page, website, etc. It can help you understand which ads work better, which keywords to use, and even when to advertise to get more clicks and reach your CR goals.

How to implement postback URL tracking with any network that uses Orangear Performance Marketing Platform

Follow the steps below to get more data on your campaigns:

1. First, you log into the platform.

2. Next, go to the list of offers and choose those that you want to create a postback for (they have to be open for you to promote). Click the “Promote” button to view details.

3. Then, alter the tracking link with any additional variables you need.

4. Finally, once you’ve changed the tracking link with your specifications, copy and paste it to your system and create postback URL.
Give the final URL to your manager on the network’s side, and they will add it to their platform.

After that, you will be able to view all the data on the specifications you added to the tracking link, along with the primary conversion information.

Final Tips

  • make sure the offers you choose fit the overall theme of your traffic source or at least can be interesting for your audience;
  • if you’re just starting out — test various low-payout offers (that are easy to convert) with different targeting options to see what works best for you and your traffic source;
  • be honest in your communication, with your audience, networks, advertisers;
  • never forget about optimization — there’s always room for improvement.

To sum everything up, these are the questions you need to answer before you start out:

  • do you want to be a publisher or a media buyer?
  • what traffic source seems more interesting to work with?
  • which vertical work best with your chosen traffic source?
  • what audience can your reach with the chosen tools and what would be the suitable targeting settings?
  • which offers could be interesting for your audience, which are more likely to convert?

Once you have these covered, it would be much easier for you to search for your first offers and get in touch with the best networks to get them.

The Ultimate Software Guide For Affiliate Marketers

affiliate marketing software guide

Some time ago we talked about the process of creating and running an affiliate network. But before you integrate with partners and start converting traffic to $, there’s a whole process of setting up.

From planning and communicating to validating your offers and paying bills, the digital space is full of solutions and tools that can simplify your daily activities while boosting your team’s productivity. The numbers are growing, yet some names gain more trust than others ever can.

To prepare this post, we’ve gathered comments and reviews from various platforms, to share the most common advantages and disadvantages of these solutions.

Planning and task management tools

Every great goal requires determination and thorough planning. Project management tools help you to break your ultimate business goal into strategic plans, tactics, tasks, and subtasks. This is how, little by little unimaginable goals come to life.



Whether you’re looking for a tool to keep track of your own tasks or a solution to manage a team, Trello is good enough to consider.   It may seem like a game of Solitaire, but it helps numerous organizations all over the globe to reach their strategic goals, ensuring the tactics are well-managed.  And we know for a fact that a lot of affiliate networks since foundation used this software to manage their business. 

Pros of Trello:

  • Free for smaller teams. And once your team grows and you need to unlock new features — you can upgrade to Business Class.
  • Runs quick and without glitches across various platforms.
  • It’s easy to use thanks to a highly visual yet very intuitive interface.
  • Number of integrations.
  • UI customization.
  • Core features include due dates, assignments, comments, file storage, checklists, etc.

Cons of Trello:

  • There is no simple way to link cards from different boards, even if you get a Business Class subscription.
  • When you’re adding an image — make sure it’s positioned the way you need it, as Trello doesn’t support even the basic image editing.



Another project management tool to consider is Redbooth. Named after the iconic red telephone boxes, this solution is heavily prioritizing communication. One of the significant advantages of Redbooth is the ability to communicate within any given project freely.

Free subscription is available, though if you have more than ten people on your team or more than two projects to work on, you’d probably have to consider getting a paid plan ($12 per user, per month (Pro); $18.75 per user, per month (Business)).

Apart from the basic features, i.e., adding assignees and due dates, Redbooth allows importing tasks and transforming emails into tasks. The free plan offers up to 2GB of file storage, but as the solution has integration with Google Drive and Dropbox, it might not be a major drawback.

Pros of Redbooth:

  • UI/UX — all users claim it’s one of the most straightforward project management tools they’ve tried.
  • Checklist within a task is a beneficial feature when dealing with newbies or, as another example, complex tasks like SEO audit.
  • Task templates allow you to spend less time creating new assignments.

Cons of Redbooth:

Aside from apparent free plan shortcomings and restrictions, Redbooth’s calendar offers no color coding, drag and drop, or filtering, which makes it not much better than a paper calendar on your wall, does it?


Asana as affiliate software

Asana is one of the most popular solutions for managing projects. Just as Redbooth and Trello, this soft can become a helping hand for both individuals and affiliate teams. Asana too has free and paid versions, a free one allowing up to 15 members to collaborate on the project.

Pros of Asana:

  • The free plan allows for the unlimited number of tasks and projects.
  • Paid version ($11.99 per user, per month) features task dependencies and private projects.
  • Both include product roadmaps.
  • Third-party integrations with communication, reporting and time tracking tools.

Cons of Asana:

Some users note that it’s a bit heavy on the text while lacking when it comes to visuals.



If you’re on a tight budget yet want to experience all the best of project management features, Freedcamp is a tool to consider. It’s freemium allows way more than its competitors.

Pros of Freedcamp:

  • Unlimited projects and users.
  • Project milestones and time tracking help to quickly assess the progress.
  • File sharing (and editing) + discussion boards grant smooth communication flow.
  • Project templates to save some time.
  • Kanban boards for visualization.

Cons of Freedcamp:

Project reporting requires users to upgrade (cost to upgrade: $5.99 for the owner and $1.99 for each additional user, per month).


Although some of the PM tools offer decent communication options, e.g., private chats or discussion boards, most of the time that just doesn’t seem enough. However, there are tens, if not hundreds of specialized solutions which can solve that issue seamlessly.



Slack is a renown communication tool with all the necessary features for the effective collab between teams. Its popularity has reached the point where every other solution has to be compared to Slack, rather than be considered as a standalone tool.

Pros of Slack:

  • UI is both fun and efficient, engaging your team in work-related discussions.
  • Numerous integrations result in much more productive collaboration.
  • Video Calling.
  • Among other advantages praised by the users are file drag-and-drop and search within uploaded documents.


  • Some users find the tool a bit complicated and difficult to get used to.
  • Also, the upgrade is a bit pricey (from $6.67 – $15.00 to upgrade), and the free version is pretty tight on storage.

Google Hangouts

Google Hangouts as affiliate tool


According to its numerous users, Google Hangouts may become a satisfactory alternative to Slack, although it doesn’t have a free plan. However, if you happen to have a corporate G-Suite account, this solution will be automatically accessible.

Pros of Hangouts:

  • Google Meet integration grants access to video and voice calling.
  • Natural linking with all GSuite data.
  • Multiple integrations with third-party apps through bots.
  • Thread-based conversations are more efficient for discussions.

Cons of Hangouts:

  • The interface is not as user-friendly as some alternatives.
  • In December 2018, Google announced its intention to further develop Hangouts for teams, so get ready to see some great features later in 2019.


Chanty as affiliate software


This AI-powered solution is way cheaper and has fewer restrictions when it comes to history storage.

Pros of Chanty:

  • Users praise Chanty for its clean and straightforward interface and significant usability.
  • Another kudos-inspiring feature is Tasks.
  • It also claims to be a single notification center for all the apps we use for work.
  • Chanty allows multiple file sharing in one click.
  • Teambook — a feature that helps to organize all tasks, conversations, files, and links into folders.
  • Integrations are available with Giphy, Zapier, Google Drive, Dropbox, Trello, OneDrive, Github, etc.
  • Audio and video calls



Flock is a communication solution from India that claims to run faster than Slack. True or not, the tool has a wide range of users.

Pros of Flock:

  • Multiple integrations, including Google Drive.
  • Offers built-in to-do’s, polls, reminders, notes, and code snippets.
  • Audio and video calling is available, although it requires additional integration with solution.
  • Paid plan provides screen sharing feature.

Cons of Flock:

  • UI may seem a bit complicated and requires some getting used to.
  • Freemium version allows up to 10K message history storage.

Tracking platform

Project management and communication tools are the necessity for almost any team or project in the world. But if you’re running an affiliate business, you will require specialized affiliate marketing software. This takes us to tracking platforms that allow managing your partners and offers.


HasOffers Orangear Affise
auto suspend no yes via Affilitest dashboard
custom domain yes yes yes
API integrations API support. Integration available only in Enterprise (799$) subscription yes, 302 integrations, free CPAPi, partially free
period of API feed update n/a 5 to 60 min 3-4 hours
advanced team management no yes n/a
multiple goals yes yes yes
revshare no yes n/a
SDK only in Enterprise (799$) no n/a
eCommerce n/a coming soon yes
impressions tracking yes coming soon yes
publisher test yes yes yes
publisher interface yes yes yes
login as publisher yes yes n/a
personal cap and PO n/a yes n/a
antifraud yes yes, free yes, paid
offer link checker no yes, inbuilt yes, not inbuilt
smartlink no yes yes
billing yes yes no
# of offers included in basic plan 100 unlimited unlimited
price per basic plan $279 $349 $299
number of conversions in basic plan click-based subscription 10000 10000


Some networks decide to go their own way by developing platforms that fit them perfectly. However, that requires a team of middle-senior developers, QA specialist, project manager, etc. Both approaches are legit, but make sure you’ve considered your priorities before the final decision.

Additionally, Orangear is very customizable. In one of our blog posts, we’ve mentioned how one client helped us to come up with flexible postback feature for those partners who convert CPM to CPA. As we have our own team of senior developers, it’s easy to introduce new features that can increase the productivity of our partners.

Checking offer links

Whether you’re renting a performance marketing platform or set to building your own, offers and their tracking links are unavoidable. And with the amount of fraud and scam going on within affiliate marketing, as well as simple human mistakes, validating your offer links is a necessity.

In an industry where a broken link can mean broken trust, there are not so many tools that can help affiliates and networks to verify their offers.


TestMyOffers Orangear Checker AffiliTest
free checks per day 0 25 5
avg speed per check (sec) 60 10 25
autockeck list yes yes no
testing history yes yes no
clickable redirects no yes no
detailed info on each redirect no yes no
special features testing through 3G farther reach*

domain blacklist

express check (2000 offers in under 60 sec)

testing through 3G/4G
API / Built-In API integration API integration, Built-In for Orangear-based platforms integration with Affise- and HasOffers based platforms


Payment processing

This one won’t be that much of a competition. And though there are ePayments, Paxum, Skrill, Payza, etc., PayPal and Payoneer remain the most popular payment processing services that reign in affiliate business. Their business models are different, yet they serve the same need for transferring money. Additionally, if you’re making more substantial payments, a wire transfer can become much more suitable.


This payment solution reached its level due to the trust of the global audience and convenient features that do not require much effort on the receiver’s side.

Pros of PayPal:

  • Paypal is widely trusted and has a global presence.
  • You don’t need to have an account to make online payments thanks to a virtual terminal.
  • Account holder doesn’t need to enter card details on other websites.
  • Multiple integrations with third-party software.
  • Invoice feature.

Cons of PayPal:

  • Resolving any kinds of issues may take more time and effort than anyone would prefer.
  • Account blocking without any warning.


Another payment processing solution that is extremely popular between affiliates all over the globe is Payoneer. Even though this one has multiple limitations for those who are only starting using it, the years of stability ensure that it remains on the top.

Pros of Payoneer:

  • Free payments between Payoneer accounts.
  • Month-to-month billing and no early cancellation fee.

Cons of Payoneer:

  • Some limitations when it comes to money withdrawal.
  • No virtual terminal.
  • Annual fee ($29.95).
  • Credit card transaction fees are pretty high.



Affiliate marketing grows along with, if not faster than, the digital world. The more people enter the business, the more solutions for various inconveniences and issues will arise.

Orangear was started as a platform for our partners, something to help them fulfill their needs. Soon we’ve recognized the potential of creating compelling solutions for both advertisers and publishers to use all over the world.

Now, we are proud to offer Performance Marketing Platform and Offer Link Checker. More tools are coming soon to help our partners to scale their businesses, achieve their goals and increase profit.

Learn more about how our platform can help you to get more from your affiliate network here. Or get a 30 Days Free Trial to experience all the benefits of our solution.

Affiliate Marketing Events You Must Visit In 2019

Affiliate marketing is changing all the time, transforming the affiliate industry on the go. Keeping up with the latest trends and technologies is a constant challenge. For the time being, there is no better way for both networking and learning than attending affiliate marketing conferences and events.

 We’ve compiled a list of the top performance marketing summits of 2019, along with the reasons to choose them over many others.

Affiliate Summit West 2019

This year’s global performance marketing event will take place on January 6-8 at Paris Las Vegas.

  • 6000+ attendees from 80 countries;
  • a panel dedicated to trends, analysis, and challenges;
  • a variety of networking events.

Come here to meet publishers, traffic sources, advertisers, brands, networks, agencies, Ad Tech solution providers, and industry experts.

London Affiliate Conference

The 13th annual conference will capture our undivided attention for four days from 6th to 9th this February.

  • 5200+ attendees;
  • free entry to the iGB Affiliate Awards;
  • famous sports stars, celebrity quiz show competitions, and all day dance battles;

Check out the 2018th LAC here:

Traffic & Conversion Summit 2019

From 25-27 February, San Diego (CA) will welcome affiliate masterminds from all over the globe.

  • 6000+ attendees;
  • 7 different tracks for digital retailers, digital advertisers, content marketers, conversational marketers, & growth hackers.

Check out the agenda to make sure you’ll get something out of this year’s events. That aside, you wouldn’t want to miss out on a myriad of networking opportunities, would you?

DigiMarCon East 2019

One of the 12 annual DigiMarCon events will take place on 9-10 March at the Marriott Marquis, New York.

  • learn about the latest trends in brand amplification, digital engagement, customer loyalty, and social media;
  • get plenty of time and opportunity to meet your peers, mingle, and network.

Affiliate Summit Europe 2019

This year the affiliate conference will take place at RAI in Amsterdam on 12-14 March.

  • this year the event will open with the Affiliate Summit Meet Market, followed by the two-day Exhibit Hall;
  • the advisory board includes experiences marketers from Bud, Adidas, Optimise, HSBC, and The Telegraph.

You can get a free copy of the previous event here.

Moscow Affiliate Conference

The largest Russian affiliate conference to attend organized by STM we all know and… love. This year it will happen on 9-10 April.

  • 3000 attendees;
  • top experts panel discussion;

Time machine-ish video of 2018 event:

Nordic Affiliate Conference 2019

If you’re in the affiliate business AND are eager to visit Stockholm, this is a marketing conference to attend on 27-28 April 2019.

  • the lounge-style event will enable delegates to network in a more intimate and fluid way.

Affiliate World Europe 2019

This gathering of influential affiliates and e-commerce marketers will take place on 8-9 July 2019 under the warm sun of Barcelona, Spain.

“It’s one of the best places to go to learn. If you want to learn cutting-edge tactics, this is the place to go” — Neil Patel.

Among the speakers are Greta Van Riel, Founder & Partner, SkinnyMe Tea, Fifth Watches, Hey Influencers; Neil Patel, Co-founder, Crazy Egg & Hello Bar, and Charles Ngo, Affiliate Expert & CEO, AFFcelerator.

iGB Live 2019

iGB Live! 2019 will be held on 16 – 19 July 2019 at the RAI in Amsterdam.

Although it’s only the second iGB Live conference, the 2018th event has proven to be one of the prominent marketing conferences to attend in the gaming industry.

If gaming vertical is your thing — stay tuned for our ultimate guide that is coming later in January.

Affiliate Summit East 2019

The East version of this significant annual event will take place in New York on 11-12 August.

With 15 years of history, ASE provides sessions on the latest industry issues, staying of the most productive networking occurrence for affiliate marketers.


PI LIVE will welcome over 3000 attendees from the world of performance and affiliate marketing for a jam-packed 2 days on 22 – 23 October. Network with thousands of the industry’s best whilst discovering the current trends. Co-located with Influencer Marketing Show. Previously attended by Amazon, Facebook, and Microsoft.

Check out the 2018 Conference here:


Taking place in Cologne, Germany on 11-12 December, Dmexco defines the future of digital marketing on a global scale. And it’s easy to see why.

  • 40000 visitors, 1100 exhibitors, 500 speakers;
  • a full ecosystem of seminars, debates, and exposition.

Part of the event’s mission is to be “the meeting place for industry professionals at all levels, where ideas become actions”.

Affiliate World Asia 2019

Next December in Bangkok, Thailand, the largest affiliate conference of Asia will take place.

The specific dates will be available later this year.

Visit for latest performance marketing for the region, networking opportunities with affiliates and partners.

NEXT BLOCK ASIA 2.0 “Affiliate Marketing In The Age Of Crypto”

The upcoming iteration of NEXT BLOCK ASIA 2.0 “Affiliate Marketing in the Age of Crypto” is set to revisit Bangkok, this time bringing together experts from crypto and affiliate space to discuss synergies and future outlook for 2020.

The conference will be a one-day event preceding the Affiliate World Conferences and will include engaging panels and discussions leading up to the mega event. The event will be celebrated by a tremendously successful ASIA FASHION TV PARTY.

So, what do you think about our list? Do you have an event in mind that has to be included? We’re planning on attending most of these events, so let’s meet up soon!

How To Scale Your Affiliate Business

Affiliate marketing attracts more and more people due to its: flexibility (work from home, park, cafe or beach); inviting numbers (US affiliate marketing spendings for 2018 has been estimated at around six billion dollars); minimal start-up costs (get a website with decent content and you’re good to go).

The profits for sole internet marketers can be very motivating, even if you’re yet to reach the level of Charles Ngo. Some, however, decide to go even further.

You can create your affiliate network.

“Now that I know so much about the industry, why do it myself? Why not find some bright people, teach them what I know so that we could do more as a team?”

And so come the tries and tribulations of looking for “your” people, teaching and first steps at managing a team. This is also the stage where you start earning a name as a brand.

As with any startup launch, many things can go wrong even when you have up to 5 individuals under your wing.


The reasons they fail are many and various, but let’s say you’re out of these muddy waters. What’s next?

If you’ve been both smart and lucky enough to survive the startup stage, you might think about getting bigger.

One of the main reasons behind the need is, apparently, the profit increase. Apart from the final goal, larger businesses tend to get more game — work with better projects and partner up with the top.

In affiliate marketing business, this means working with direct advertisers and significant publishers, increasing income from every offer.

The “northern star” shines so bright that few small networks decide not to grow.

And if you think that ten more people are not going to change anything, apart from bringing in more money, think again. Premature scaling killed off as many as 65% of startups, according to Venture Capitalist.

How do you know you’re doing it the wrong way?

This one’s easy. If you lack focus, constantly cut resources related to growth and make decisions based on your “guts” — you’re lucky your network still runs. It’s time to check your priorities.

This is how you avoid the most common mistakes that lead to failure.


How many networks do you know that created CPI, CPA and CPM departments at the same time and succeeded? Choose one and add another only once you feel you aced the first.

“The man who chases two rabbits catches neither.” ~ Confucius.

Or as the modern world puts it:


Invest in data and analytics.

Data-driven decision-making is key to succeeding in ANY modern business.

It means much more than just using some features of Google Analytics. It’s an investment of your time. It may seem difficult to spend your resources on something that doesn’t pay off right away. But it is a vital contribution to the future of your business.

Things to keep track of when you grow*:

  • offer performance data and predictions;

Keeping track of real-time data AND insights will allow you to prevent many hardships.

  • financial parameters;

You would be surprised by how many entrepreneurs forget about analyzing such metrics as income, revenue, and profit.

  • managerial performance;

View the day-to-day stats to recognize and prevent professional burnout and see who really brings in the most bacon.

* all the data can be available within our BI Module dashboard (Beta).


Scale your affiliate network



If the number of people, offers and partners start to grow, but you don’t change the way you manage all of that — you might as well prepare to fail.

While some things can help you succeed during the traction period of your business, different things will drive when you grow.

Automate the repeatable.

Receiving offers.

The times of offers being sent to you one by one is over. API integration with advertisers is a must for any decent affiliate network.

Orangear went even further allowing you to:

  • receive offer updates (affiliate link, payouts, traffic restrictions, etc);
  • choose which exact offers (Geo, categories, prices, and restrictions) you want to receive;
  • approve certain publishers for an advertiser.

Team management.

Once you’ve recruited those 10+ people, the way you operate your team has to change. Orangear Performance Marketing Platform has a set of features that allow you to create specific roles, that hold different sets of access rights. Thus, you can choose who is allowed to view offers and statistics, and who can make changes to settings.


How many advertisers and affiliates do you have now? Imagine handling the financial “papers” for ten times more partners?

Automated Billing section will allow you to draft up-to-date invoices as soon as any changes to the scrubs (rejections and compensations) are made.

Orangear products can help you scale.

Our team has decided to focus on creating specialized software for teams of 5+. Every feature is set to allow easier and smarter scaling. Apart from that, we always take into account your current needs and are ready to adapt our platform, just like we did with postback settings here.

Request a Demo to find out more about our Performance Marketing Platform. Or get our trial version to experience our features.

How one request from a client changed the way we manage postback

The request.

Single postback for a list of goals that lead to conversion.

The story. 

CPM, CPL, CPA, CPC, CPI, CP… Various payment models work out for different entities, and that’s ok. But what happens when CPA network wants to collaborate with someone who works by CPM principles?

One of our first clients, affiliate network by the not-so-subtle name of Mobvault, stumbled upon a situation. They’ve had a prospective partner that was buying traffic by CPM and trusted advertisers who worked according to CPA.

The catch about turning CPM into CPA.

Whereas in CPI the only goal is an install, CPA invites advertisers to clarify the way they need a conversion to happen.

They can set a list of goals-actions, e.g.:

a) click on the ad,

b) view the video,

c) fill in the form,

d) purchase.

Each action usually meant a separate postback that went straight down the list of publishers. And every postback was the reason “to be paid for”, no matter the final result.

The solution.

Now you can choose which actions will trigger the postback to your publisher (and his publisher and so on…).

If it’s the sales your client is after, you can choose “d) purchase” from the list above as the single action that will initiate the postback. It means that you will have to pay for the action that matters and brings actual profit.

What does it mean for Orangear clients?

If you need to customize a part of our platform to fit your needs — it can be done.

Discover more ways to earn more with your CPA network

I guess this would be a right moment to tell you the story behind Orangear and its Performance Marketing Platform.

As it often happens, it started with a problem. Actually, with more than one.

Affiliate marketing has been around for quite a while now, and the people behind Orangear have been working in this industry for just as long. From being sole affiliates to establishing their networks. Our COO, Alexander Trivaylo has a different kind of experience. And although it was a risky move, it happened to be one of the best decisions for our business. A fresh look helped us solve the existing problems in a new, efficient, and original way.

We didn’t want to create another platform with 1-2 shiny features, sell it off and be done with it. We aimed to develop a solution that can change the way networks operate on a daily basis, increasing their productivity and opening new opportunities for earning more.

And this is how you can…

…minimize losses and maximize earnings.

Use our detailed customization options and profound performance insights to elevate your income.

Some of our teammates and partners had learned it the hard way, but the more agile you get, the easier it is for you to maneuver the ever-changing business of performance marketing.

1. Discover the final point for most offers and detect fraudulent patterns with our detailed conversion reports.

2. Enhance your fraud protection with behavioral factors, whitelist, security token and an inbuilt antifraud.


3. Enjoy a new level of customization from various restrictions to specific goals for each offer.

With our platform, you can customize almost anything. Starting from API integration with advertisers, where you can choose which offers to receive (depending on GEO, prices, and restrictions) and whether to approve them automatically or manually. Ending with eliminating sub-publishers which don’t satisfy your requirements.

You can also effectively manage your team. Once you’ve created roles with various access levels, you can simply assign them to new managers. You can have a specific set of permissions for remote employees saved as a role and never think again of the matter.

4. Use our internal media storage for creatives to ensure their quality and accessibility.

How many times had you lost content because it was placed somewhere offside? And when you process thousands of offers at a time, who’s going to pay attention to the changed quality or total disappearance, which both end in lost money and missed opportunities.

5. Setup publishers’ lists that can supply traffic to your most trusted partners.

When you have long-time trusted publishers, you don’t want to make a fool of yourself, all because you have these new perspective publishers with untested traffic sources.

6. Choose only trusted and performing sub-publishers to run your offers.

If you’ve discovered that that one of your publishers provides traffic of good quality, yet some part of it is malicious or simply undesired — there’s no need to stop working with this pub. Simply eliminate the sub.

7. Monetize remnant traffic with multiple Superlink settings.

Remnant traffic is close to unavoidable, and Superlink is the easiest and the most effective way to deal with it. Our machine learning algorithms will be sure to choose the most suitable way to monetize every click by adapting to the traffic attributes of each publisher. It’s a win-win solution for every party.

8. Pay for the conversions, not the clicks.

We value results over process. We view our relationship as a productive partnership. So when you grow and improve your outcomes — everyone benefits.

9. Target specific cities and carriers.

Being specific with targeting is one of the best ways to cut the losses. We wanted to magnify the level of precision, so now you have an opportunity to choose specific cities and carriers to target.


…save time and increase productivity

We’ve automated routine tasks so you could use the freed time to develop your business.

1. Automatically receive offers and their updates through API according to your preferences (GEOs, prices, and restrictions).

Once again, we’re all for being precise. For every API integrated advertiser, you can choose which offers to get. Define the categories and geographical regions that bring the best results and spend your team’s efforts on those. Eliminate the unnecessary.

This is also a place where you can add your margin to be set automatically for all offers.

2. Have a complete view of your business with up to 50 real-time indicators are visualized within the platform.

Knowledge is power! No need to run your business blindly. You can access the entirety of information, current and historical data, to analyze and build on.

3. Customize your daily and monthly cap settings for each publisher, offer and even for a specific goal.

Control overspending without daily monitoring. Just set up daily, monthly and total cap for each offer and keep your budget in check.

4. Easily share your revenue with partners with dynamic payouts feature.

Now you can easily choose the dynamic payout option for those offers where you want to share revenue in percentage rather than a static sum.

5. Match certain advertisers with specific publishers to automatically approve all respective offers within the pair.

Create internal partnerships with your most trusted advertisers and publish to automatically approve all offers within.

6. Make changes in the Billing section and up-to-date invoices will be generated immediately.

Some of our partners remember the time when they had to change a number here, then there and there, oh, and here as well. But why lose time on something that is so easily automated? In our platform, amending one means amending all.

7. Set multiple goals for various targeting, payout and cap options within one offer.

Instead of duplicating the offer to set specific goals for each targeting option, merely add goals in the initial offer.

8. View history of edits for each offer, manager or activity with our logging feature.

No need to play detective with a magnifying glass. You can view the history of changes directly in your platform.

9. Work with rejects and compensations within our Billing feature.

The system allows you to easily change rejected to partially paid, making necessary adjustments to the final invoices.

As you can see, our main task was to address the most common issues affiliate networks face when renting out a performance marketing platform. Although these problems were never fatal, they do cut your income more often than you’d like.

Our solution is easy-to-use, detailed and customizable enough to fit the needs of every network.

With Orangear Performance Marketing Platform you can discover more ways to earn more.

How To Check Your Affiliate Links

Part I. Why check?

The link is the technological foundation of the digital world. Just as well, it is the core of the affiliate marketing, basically “linking” the viewer through the publisher to the advertiser (not to mention all parties that come in between).

What if the tracking link is broken? There are a number of reasons why and how this could happen, but the outcome is what they all have in common. The goal of the ad won’t be achieved.

From the direct advertiser’s perspective – the potential customer, who’ve displayed the certain level of interest in their product or services by clicking on the ad, will get directed to an error page or get lost on one of the redirect pages. Lost potential customers = lost potential revenue.

A broken link is a bad news for the publishers. While direct ones (app, website or blog owners) can suffer from tarnished reputation and the loss of potential revenue, it’s media buyers who risk the most. Sending prepaid traffic to the wrong destination is as good as throwing your dollars out of the window.

Affiliate networks too can suffer from inactive offers if they’re not excluded from their lists. There’s obviously the question of reputation. As both publishers and advertisers can lose when the tracking link is off, they would try to partner up with networks that can assure such occurrences happen as rarely as possible. And there’s an obvious revenue loss when $ are spent on traffic to the link that leads nowhere.

So how does one, regardless of the place in the affiliate chain, make sure the offer is active? Obviously by checking the link upon receiving. Let’s have a look at a couple of routes to do that.

Part II. Fun and tricky ways to check your first 100 links.

The first thing to try is to view the redirection chain manually. Import the tracking link into your mobile browser and see where it leads. However, if your device and GEO is not the one the offer is targeted to, the only thing you’d see is the links in the chain, no content+ the setting might lead you to the pages destinated for your own location.

You can try using a VPN tool (and we’ve previously featured a comparative analysis of such software on our blog). Drawbacks:

  • number of countries is very limited;
  • low connection problems even when GEO is a country on the list of available ones;
  • no particular device emulation option to check offers with precise targeting settings;
  • many public IPs make it to the blacklists;
  • you only see the final page.

There are creative ways, invented by sole affiliate marketers, where you can employ people from the often targeted areas to check the links and send the results. Drawbacks:

  • a whole lot of manual work looking for people from targeted countries with the specific devices, specific OS version and the desire to help you;
  • this one basically depends on the quality of your communication skills, but how many people would do the checking and send you results (even if not detailed) for free?

There just seems to be too much communication and too many people involved. You’d need to come up with a spreadsheet (make that plural) to monitor the whole bunch of offers you’re dealing with on a daily basis. Sounds like a lot of routine.

Part III. How to check your affiliate links efficiently.

Where there is routine, there is a software made to automate.

If you’ve reached the level when you can brag about the number of offers you’re working with, it’s time to automate.

Although some of the tools that can do the scanning have been in the industry before Orangear took up the job of creating Checker, there is a significant difference in performance. As with any theory, this one required a process of proving it right and this is what the second part of this article is about.

The idea of creating a tool for verifying links came from our close partners – affiliate networks. With the number of offers they deal with on the monthly basis reaching far more 300k, they were obviously scanning tracking links automatically. The problems they’ve encountered is what we’ve tried to address in Checker, namely: speed, accessibility (especially when dealing with bulk) and the quality of results.

If you’re more of a hands-on person, just try our Checker for free and compare it to other verification tools to see the difference. If you’re into my writing style and reading as a whole, kindly continue at your own risk!

Speed. Orangear.Checker may not be the first solution for links verification. It is, however, fast and efficient enough to be in TOP 3. If you’re still not feeling like testing it yourself, take a look at our video comparison to measure the difference.

Needless to say that high speed is a vital quality when you’re working with large numbers of offers. Nothing shows off the speed better than the video, but let’s count really quick:

Let’s imagine you have 300 offers a day. Then, every +3 seconds to the waiting time into more than 91 hours a year. More than 3 days of waiting for your results. And Orangear Checker is more than 3 seconds faster, as you’ve seen on the video.

Accessibility. For the new players and those who want to check our Checker (pun intended), we’ve come up with a Free plan, where you get 25 checks a day following a simple process of registration (we are GDPR compliant so don’t wait on unexpected emails from us).

We’re also offering various plans that can fit both your needs and budgets.

It’s been an interesting journey for both our partners and Orangear team to see how some of them have grown from tiny numbers of requests to bulk in the blink of an eye.

Working with bulk. As our partners’ needs grew, we’ve come up with an API integration idea, to ensure that some automation can be achieved. Our point was in making it both fast and agile, thus as you receive the raw data on links and redirects in a form of API responses, it can be converted and displayed in the most preferable way within your own software.

Working with bigger numbers of offers also inspired us to add the autocheck feature to our product. You can check the stability of an offer over time, thanks to the saved history, and make the data-based decision within your partnerships.

The quality of the result. The market grows and the rebrokering chains get longer. This results in higher chances of various errors to occur on the way from the direct publisher to the direct advertiser.

That’s why we wanted to get as far and deep as possible into that chain. The problem was solved with the dynamic nature of our Checker, as it allows to run past some common obstacles (e.g. JS) as well as to predict, which part of the page contains the necessary redirect. It helps to find a right end of the link.

We also wanted to be able to provide a more detailed response than other solutions are offering. Let’s have a quick look.

One of the great tools to check your links offers this sort of response to the check request.

And this is what our tool provides.

And the “show request information” button holds these parameters:

As a result, you get a clearer view of the chain:

  • accurate data on the error (if occurred) – seeing the number of an error allows you to contact the providing party with a specific request, allowing them to take action to correct it;
  • thorough information on the chain lets you gain access to the sources of your offer that are closer to or, in many cases, is a direct advertiser. This is a whole new level of possibilities for your business.

There are obviously a couple of ways you can check your links to make sure the offer is active. And at the end of the day, choose the route that serves your needs and preferences. We just wanted to give you a choice.


Just one month after the official release of Checker, we are presenting it’s first major update! It’s 10 times faster, and its API version received a couple of prominent features:

  • Blacklist — get notified if one of the undesired domains pops up in your offers; 
  • Express Check — check offers in bulk in under 60 seconds;
  • Test Drive — test how our API version performs by connecting and running 25 free checks.

Read on to find out more.

Fraud In CPI Advertising: Types, Detection Techniques And Software

Mobile advertising experienced a vast leap in growth in the past couple of years, meaning more $ involved and attracting even more malicious activities. During the 2015-2018, many analytical companies had made assumptions on what kind of money is lost to fraud, all of them were counted in billions of US dollars. It’s no surprise that everyone wants a bite of the resources stored in the industry.

Graphics and data by DataVisor

Let’s take a closer look at various types of fraud in mobile advertising, as it differs from one payment model to the other.


  • layered ads (a number of banners all hidden under a single one, impressions count for each of them, while user only sees one);
  • hidden pixels (an ad is shown as an invisible pixel within an app or mobile website, a user never sees it, but the impression is counted as a normal one)
  • autoplay videos (videos are played in the background and go unnoticed by the user, but the views are paid for by the advertiser).


  • automatic redirects (no clicking involved: the user just gets redirected by the fraudster to the advertisers’ app or website);
  • misleading advertisements (ads that look like system alerts or warnings, fake “x” buttons — everything to trick the user into clicking).


  • bots (automated installs are generated through proxy);
  • device emulators (installs by simulated devices that send signals which can be interpreted as genuine);
  • click farms (downloads that are made by real people with multiple devices, that get paid for these actions);
  • maliciously incentivized traffic (originally non-incent traffic made incentivized by publishers to show better results and collect more fee from advertisers).

* most of the fraud routes taken in CPI can be utilized for other models.

This time, we’ve decided to take a closer look at manual and automatic ways to fight fraud in CPI.

First of all, you can manually detect the traffic behavior changes, such as:

  • significant variations in the distribution of device types;
  • click:install ratio (CTIT) to detect install hijacking and click flooding;
  • CR metrics is the first indicator for maliciously incentivized traffic;
  • intervals between actions — if you notice that intervals are suspicious (too short, too even etc.), it’s fake.

All of these techniques can be used if you’re familiar enough with your own app averages, as well as what is common for your niche.

However, if you’re dealing with numerous apps and large amounts of traffic you might want to consider automatizing the analytical and blocking processes.

There are standalone tools, such as Forensiq, FraudShield, FraudScore, MaxMind etc. While choosing such a solution, take into consideration that machine learning is a must here. Also, look for tools that have various integration abilities, because you wouldn’t want to manually upload data from other analytical tools.

Some anti-fraud is included in Mobile Acquisition Analytics tools. These appear as more convenient as there is no need to integrate a separate solution, while they provide sufficient instruments to detect and fight fraud.

The most popular and efficient are:

Protect360 by Appsflyer:

  • includes a large list of IP and devices (DeviceRank), which are being tagged according to the trustworthiness, depending on previous activities.

Fake installs are automatically excluded from all other analytical processes in Appsflyer.


  • checks CTIT, conversions, and multi-touch;
  • validates installs (on iOS) and revenue transactions (iOS and Android) with The App Store/Google Play.
  • blocks installs from both server-based and on-device malware based bots in real time (by accessing Appsflyer’ active bot signature database).

*For the time being, only developers can access the full pack of Protect360 features.

Adjust features two anti-fraud algorithms:

  • checking all IPs against VPN IP-lists and marking all conversions with hidden IPs;
  • click spam analysis:
    • checks the number of clicks from the same source;
    • checks CTIT.
  • effectively rejects all detected fake installs.

Kochava added a fraud console to their toolkit with 13 reports that “flag all identifiable fraudulent tactics present in the ecosystem”, including:

  • high click volume IPs and devices;
  • Mean-Time-To-Install (MTTI) and Time-To-Install (TTI);
  • GEO click-to-install delta;
  • platform click/install mismatch;
  • ad stacking clicks;
  • anonymous installs.

Their Global Fraud Blacklist aggregates lists of fraudsters from across all Kochava traffic. When enabled, all entities on the list are automatically excluded from all analytical processes.


Obviously, the first step to fight fraud is to work with trusted direct partners. That, however, won’t guarantee you 100% fraud-free traffic. While we come up with smarter ways to detect and fight fake installs, offenders find new ways to trick the system. Plus, reaching a direct advertiser or a publisher is a challenge.

It’s by consolidating all the possible ways: identifying trustworthy partners, relying on automatic anti-fraud solutions and manually checking the traffic, that you can achieve best results in fighting fraud.


How To Make Data-Driven Decisions For Your Ad Network

It may be difficult for the sole specialists to keep track of all the information regarding their work. But they can only imagine loads of data that an owner or any C-level manager has to track day after day.

Daily and monthly data, as well as its analysis and visualization, is essential to stop taking chances with your decisions and start making them based on solid facts.

Here’s what information you will need to make data-driven decisions for your ad network:

  • Up-to-date data on daily results (offers, clicks etc.).

This general metrics will allow you to see how your network(s) performs.

  • Cash flow (gross/net income, revenue, ROMI)

Every business aims to generate income for the owners, so these are probably the most important numbers.

  • Billing (invoices, cross-payment).

The better your business performs, the more partners you have to deal with. And a clear understanding of amounts you owe/are owed is critical for the final picture.

  • Staff analysis (who’s performing and who’s underperforming)

You want to know the people who bring the most profit and who need to up their game.

Although there is a lot more to know and analyze about your ad network performance, this is the crucial core of data, that shall allow you to make weighted decisions, tailored for your business’ current needs and future strategies.

All of our partners came to this realization at various stages of network’s development and none of them would ever go back to blindingly taking chances.

This is what inspired our BI Module, a solution our partners had the opportunity to run on beta for some time now, giving us constant feedback and fueling this tool’s growth.

As we are looking to share this product with all our future partners, here’s a brief intro into how BI Module can help you to make data-driven decisions.

Core features:

  • A complete set of main indexes and nearest future developments’ prediction all in one place.

Our BI Module Dashboard features real-time state numbers as wells as some future insights, based on performance data for previous periods. Information updates every 10 minutes to provide the most recent insights and allow you to see the most current picture.

  • Financial insights & management.

Up-to-date info on revenue, income, and profit, both gross and net. With all cash flow included in the system automatically and as other expenses (such as rent, salaries, servers’ fees, marketing budget) can be added manually by the people with required access.

  • Staff management, graphs, trends, salary management, hiring/firing new staff, comparative characteristics.

BI Module allows you to grant very specific set of accesses to your employees. You can easily manage the scope of insight each of them gets to perform their duties.

Apart from that, it provides deep analysis of your employees’ performance, comparing results from different managers on the same project or in different ones if you run more than one network.

Account Managers comparison by gross sales.

BI Module can become your own business analyst and financial manager. While featuring all the main functions of these specialists, the Module lacks their main drawbacks. You won’t need to headhunt and hire it, it won’t go on sick or maternity leaves. More importantly, it can’t be recruited by your competitors, leaving with all the internal information, NDA or not.

A risk-free analytical and financial tool, BI Module was designed and created to help you run your business based on data, pushing you in the direction of success.