The Definitive Guide To CPA Marketing

What Is CPA Affiliate Marketing?

In 2019 everyone knows about affiliate marketing. Or at least we’ve all experienced it, viewing the ad videos, filling in the forms on landing pages, purchasing goods and services through affiliate links. You can’t get away unless you live under a rock.

According to research, affiliate marketing spendings in the US grow by more than 10% each year. It is predicted that in 2020 the number is to reach close to $7 billion. Naturally, more and more people want to get their share of those billions, so they get into the industry.

As you will learn in this article, diving into the CPA marketing is one of the best ways to start earning within affiliate business, with its various types, relatively high conversion rate, and an extensive list of operating partners.

But, putting it simply, this is how CPA marketing works from the affiliate perspective:

  • you create a traffic source (website, mobile app, etc.);
  • you buy banner space ($) with your money to generate traffic to your website;
  • the user clicks on the banner, visits your site, and makes the necessary action = conversion (fills the form, downloads a trial, etc.);
  • the advertiser pays you for each conversion ($$$);
  • profit!

Ready to learn more about why best affiliates choose CPA over other affiliate marketing monetization models? Don’t forget to take notes, your income depends on it, after all 🙂

Other monetization models

One of the main classifications in affiliate marketing is based on the chosen pricing model. Depending on when and why the advertiser pays affiliates, there are:

CPM (Cost Per Mille (Thousand)) where an advertiser pays for one thousand impressions, or rather, views of his ad.

CPC (Cost Per Click) — an advertiser pays for each click.

CPA (Cost per action), also known as cost per acquisition, is an affiliate marketing pricing model where the advertiser pays for a specific action, such as email submit, registration, newsletter sign up, etc.

There are some other abbreviations you may have already noticed, like:

CPL (Cost Per Lead) where an advertiser pays for some form of contact information from the prospective client.

CPI (Cost Per Install) — an advertiser pays for each mobile download of an app.

However, when it comes to any action a user can complete on your website or inside your app, it can all be considered CPA.

Although contact information from a user can be obtained under both CPA and CPL models, there is a difference in quality and quantity. CPA is usually more precisely targeted, low in volume, but requires more detailed information from a user to count as a conversion. In CPL, a simple email will suffice.

Benefits Of CPA Marketing For Affiliates

With CPM, CPC and some sub-models, why choose CPA if you’re an affiliate?

From first glance, it may seem that the easiest way to start in affiliate marketing is to work in the CPM model.

All you need to do is make as many people that fit into the targeted audience view the ad. That’s it. A thousand users see the ad — BAM!, you get your payout. Simple, right? Additionally, page views can be predicted, so you’d know what results to expect from CPM campaigns.

However, don’t expect to get more than a few dollars, unless you have tons of suitable traffic. No one is going to pay much for a thousand impressions, as conversion into sale ratio would be too low during this stage. Unless, your advertiser is a brand that’s looking for the awareness, rather than the immediate sale.

Getting closer to the final advertiser’s goal, be it a sale or an install, is the CPC model. The demand and the payouts are higher, but there’s a risk that your CPM traffic won’t convert into clicks and you won’t get paid! And if you did pay someone else for the views… Oops.

Why can that happen? If the banner is sloppy or the placement isn’t that great. Anyway, even if your ad is impeccable, CPC will hardly make you millions.

CPA on the other hand offers:

Higher demand. Advertisers are more prone to look for CPA traffic as it guarantees that they pay only for the results. It also requires more effort on the advertiser’s side, so they are more likely to stick around.

Deeper involvement. Yes, in the beginning, you will need to invest more time and expertise to make it work, but running CPA campaigns will allow you to significantly increase your income, while you will work with a less number of advertisers.

Fewer ads for your audience. This is especially crucial if you’re running a website or an app. Your audience will appreciate the lack of a myriad of annoying ads, and if the content is excellent, they might as well return over and over again.

Types Of CPA Offers

Now that we know what CPA marketing is, let’s talk about how it looks.

Depending on the desired action, CPA marketing covers various types of ads, including but not limited by the following.

Install

Although an affiliate, as well as any other entity in affiliate marketing, can work exclusively with mobile traffic on CPI basis, it is both an action and conversion, and as such can be considered a part of mobile CPA model. CPA offers that include app install as the ultimate goal, would usually also have other KPIs, e.g., CR rate 20%, etc.

Form submit

This is an example of a form from our website, but you get the idea.

Remember, that if you’re the one creating the form, there are specific rules you have to keep in mind:

  • every field should have a name;
  • “*” should mark the compulsory fields;
  • there has to be a button that states clearly what it does, i.e., “send the form”, “subscribe”, etc.;

When it comes to forms, the payout can depend on how much information advertiser will receive. However, more fields usually mean a lower conversion rate.

Registration

source: wrapbootstrap.com

This is the type of offer that requires a customer to register in a service/product. The service can easily be a free one, even if just at first, so such offers quite often convert well.

Free trial

Although this trial landing page was apparently created by Adobe themselves, it’s still a valid example.  However, when creating your own landing for the offer, you will have to stick to some rules, which we’ll mention later on.

Playing a game

This type of offer will convert once the user plays a certain amount of time or reaches a certain level. It’s not the affiliate’s problem if the user decides against purchasing the game later in time.

How To Choose Which Offers To Promote

Now that you feel all ready to earn through CPA marketing, it may seem like a good idea to start looking for the specific offers right away.

Many experienced affiliates suggest you start with a traffic source though, determining your way of advertising products and services before anything else.

Traffic source

There are two main ways to earn as an affiliate. You can either generate traffic or purchase and resell it.

Generate traffic: create a website or a mobile app

Depending on the content, you can craft a review website, blog, landing page or even a quiz page.

Review website

A review website is a site where users post reviews about people, businesses, services or products.

Landing page

Landing pages work best with verticals like dating, health & beauty, gaming, and finance.

It usually consists of 1-3 pages, where:

  • the first one provides information about the product or service being advertised;
  • the second may contain a form if the desired action requires so;
  • the third is a “thank you” page, which usually contains a tracking pixel and traces all conversions.

Create a webpage that will be inviting and will spike the user’s interest in the offer, be it a game or a dating app. To drive traffic to your page you can use PPC advertising, bidding on keywords to get the best placing. Another great tool to use is SEO, though it’s much more tricky and will require time to get results.

Important! Make sure you don’t include advertiser’s contact information or any link to their website apart from the required action, or any other links or ads.

Blog

If you know your way with words and like to share your thoughts and opinions with broad audiences, creating a blog can help you earn money while doing what you actually love.

To monetize your traffic through the blog you will need to include links to landing pages or app store pages where the conversion will take place.

Mobile app

Are you an ambitious game developer? Or maybe you own some to-do app? Well, that’s a great traffic source right there!

Interstitial and other in-app ads will allow you to get conversions for the ads while users play your game.

Social media

This traffic source works a lot like a blog because you need to include links to the product/service landing pages in your posts. Create pages or groups on Facebook, create interesting posts, include ads that fit right in once in a while and get profit! Don’t forget to stay in touch with your followers.

The same goes for YouTube if you’re more into the video content. Once you have the attention of the audience, you can start including ad content, post links under your video and get paid for each conversion.

Before you decide on a traffic source, consider:

  • the initial cost of traffic generation (both creating your platform and reaching your audience);
  • the amount of traffic you can generate with this source;
  • what audience can you reach with it (including Geo, age, gender, OS, device, browser, etc.)

Purchase and resell traffic (media buying)

If you’re not particularly fond of the creation process, you can limit your affiliate marketing experience to media buying. Which means you’ll need to buy traffic from one source and sell it to the advertiser, pocketing the difference in cost. According to this system, the media buyer often pays for CPM or CPC traffic and turns it into CPA.

There are many platforms for getting decent traffic, but for starters, you can check these:

https://tonic.com/ 

https://content.ad/

https://www.exoclick.com/ad-exchange/

Vertical

After deciding what type of traffic source you want to use, you can choose your vertical.

Vertical is a type of product you want to promote. The best way to start off in CPA digital marketing is to stick to a specific vertical. There is no such thing as a golden one, so no matter which one you choose, you will be able to get the desired income if you do everything the right way.

source: charlesngo.com

Geo

In affiliate marketing, all countries are divided into groups according to the population’s exposure to the internet, mobile devices, online ads, and payments.

Tier 1 includes USA, UK, New Zealand, South Korea, Canada, and Australia. Although users in these countries are more used to online purchases, targeting Tier 1 may prove to be difficult for beginners. It’s more expensive to test out this market and the users are more demanding when it comes to ads. Aggressive, brute ads have little to no chance to convert here.

Tier 2: Portugal, Japan, Russia, Colombia, Greece, China, etc. Most countries fit into this Geo group, being recognized as developed. Most of the population have access to mobile phones and can make online payments, however, they have a smaller income.

These Geos considered being a great place to start your first campaigns, as the market is less saturated.

Tier 3 includes India, Morocco, Thailand, Brazil, etc. Users in these countries have less access to mobile devices and secure internet payment services. It’s more difficult to achieve good CR in these regions, though it may become a good opportunity to test out your campaigns.

Where & How To Get Your First Offers

Now that you can generate decent amounts of traffic and know which offers you’d like to promote, it’s time to get in contact with CPA networks.

Best CPA Networks for beginners

These networks require little to no effort to get approved.

  1. CPALead
  2. AdWork Media
  3. CPAGrip
  4. CPA Trend
  5. AdsMain

Tips To Get Approved By CPA Advertising Networks

If you are applying to a lot of networks right away (which is a good idea), you will eventually have to get approved. 

The first thing you need to understand is that, at the end of the day, you’d be dealing with people. And human beings are all different, which means that there’s no magic keyboard combination that will get you in.

There are, however, a couple of things that most networks would appreciate.

Display professionalism

Show them that your intentions are serious. No matter what traffic source you decide upon, your own brand should stand out. Create a website, where you present yourself as an online marketer, share the areas you work in, include the benefits of working with you. Basically, it will be something quite similar to an online CV. Create an email on your domain to show even more professionalism.

Be approachable

Like most businesses, this one requires quite a lot of communication. You need to keep in touch as much as you can. It will show both your interest and dedication, prove you’re willing to commit and that you are a responsible pro.

Be honest

Being forward with what you can and can’t do might get you rejected by some CPA networks. However, honesty is the basis of trust in this industry. Be open about your expectations and opportunities and in most cases, you will receive help from support managers, which will allow you to grow and develop.

Be active and proactive

When applying — be ready to contact the representative if they don’t get back to you soon enough. Ask questions that matter, make sure they see how motivated and serious you are about making this partnership happen.

Apply a lot

At least when you’re just starting out, you’d want to apply to at least a couple of networks to have a wider choice of offers. Plus applying doesn’t always mean getting accepted, right?

Tracking conversions with postback URL

After you’ve established connections with networks, and start advertising offers, you can finally turn to optimization.

Unless affiliate marketing is your hobby, you’d eventually look for ways to improve your results and find ways to earn more with less effort.

To do that, you’ll need more data on conversions for each of your campaigns. This is where the postback URL can become pretty handy.

Postback URL is a link that allows you to get detailed information about conversions that occur on your landing page, website, etc. It can help you understand which ads work better, which keywords to use, and even when to advertise to get more clicks and reach your CR goals.

How to implement postback URL tracking with any network that uses Orangear Performance Marketing Platform

Follow the steps below to get more data on your campaigns:

1. First, you log into the platform.

2. Next, go to the list of offers and choose those that you want to create a postback for (they have to be open for you to promote). Click the “Promote” button to view details.

3. Then, alter the tracking link with any additional variables you need.

4. Finally, once you’ve changed the tracking link with your specifications, copy and paste it to your system and create postback URL.
Give the final URL to your manager on the network’s side, and they will add it to their platform.

After that, you will be able to view all the data on the specifications you added to the tracking link, along with the primary conversion information.

Final Tips

  • make sure the offers you choose fit the overall theme of your traffic source or at least can be interesting for your audience;
  • if you’re just starting out — test various low-payout offers (that are easy to convert) with different targeting options to see what works best for you and your traffic source;
  • be honest in your communication, with your audience, networks, advertisers;
  • never forget about optimization — there’s always room for improvement.

To sum everything up, these are the questions you need to answer before you start out:

  • do you want to be a publisher or a media buyer?
  • what traffic source seems more interesting to work with?
  • which vertical work best with your chosen traffic source?
  • what audience can your reach with the chosen tools and what would be the suitable targeting settings?
  • which offers could be interesting for your audience, which are more likely to convert?

Once you have these covered, it would be much easier for you to search for your first offers and get in touch with the best networks to get them.

The Ultimate Software Guide For Affiliate Marketers

affiliate marketing software guide

Some time ago we talked about the process of creating and running an affiliate network. But before you integrate with partners and start converting traffic to $, there’s a whole process of setting up.

From planning and communicating to validating your offers and paying bills, the digital space is full of solutions and tools that can simplify your daily activities while boosting your team’s productivity. The numbers are growing, yet some names gain more trust than others ever can.

To prepare this post, we’ve gathered comments and reviews from various platforms, to share the most common advantages and disadvantages of these solutions.

Planning and task management tools

Every great goal requires determination and thorough planning. Project management tools help you to break your ultimate business goal into strategic plans, tactics, tasks, and subtasks. This is how, little by little unimaginable goals come to life.

 Trello

 

Whether you’re looking for a tool to keep track of your own tasks or a solution to manage a team, Trello is good enough to consider.   It may seem like a game of Solitaire, but it helps numerous organizations all over the globe to reach their strategic goals, ensuring the tactics are well-managed.  And we know for a fact that a lot of affiliate networks since foundation used this software to manage their business. 

Pros of Trello:

  • Free for smaller teams. And once your team grows and you need to unlock new features — you can upgrade to Business Class.
  • Runs quick and without glitches across various platforms.
  • It’s easy to use thanks to a highly visual yet very intuitive interface.
  • Number of integrations.
  • UI customization.
  • Core features include due dates, assignments, comments, file storage, checklists, etc.

Cons of Trello:

  • There is no simple way to link cards from different boards, even if you get a Business Class subscription.
  • When you’re adding an image — make sure it’s positioned the way you need it, as Trello doesn’t support even the basic image editing.

Redbooth

 

Another project management tool to consider is Redbooth. Named after the iconic red telephone boxes, this solution is heavily prioritizing communication. One of the significant advantages of Redbooth is the ability to communicate within any given project freely.

Free subscription is available, though if you have more than ten people on your team or more than two projects to work on, you’d probably have to consider getting a paid plan ($12 per user, per month (Pro); $18.75 per user, per month (Business)).

Apart from the basic features, i.e., adding assignees and due dates, Redbooth allows importing tasks and transforming emails into tasks. The free plan offers up to 2GB of file storage, but as the solution has integration with Google Drive and Dropbox, it might not be a major drawback.

Pros of Redbooth:

  • UI/UX — all users claim it’s one of the most straightforward project management tools they’ve tried.
  • Checklist within a task is a beneficial feature when dealing with newbies or, as another example, complex tasks like SEO audit.
  • Task templates allow you to spend less time creating new assignments.

Cons of Redbooth:

Aside from apparent free plan shortcomings and restrictions, Redbooth’s calendar offers no color coding, drag and drop, or filtering, which makes it not much better than a paper calendar on your wall, does it?

Asana

Asana as affiliate software

Asana is one of the most popular solutions for managing projects. Just as Redbooth and Trello, this soft can become a helping hand for both individuals and affiliate teams. Asana too has free and paid versions, a free one allowing up to 15 members to collaborate on the project.

Pros of Asana:

  • The free plan allows for the unlimited number of tasks and projects.
  • Paid version ($11.99 per user, per month) features task dependencies and private projects.
  • Both include product roadmaps.
  • Third-party integrations with communication, reporting and time tracking tools.

Cons of Asana:

Some users note that it’s a bit heavy on the text while lacking when it comes to visuals.

Freedcamp

 

If you’re on a tight budget yet want to experience all the best of project management features, Freedcamp is a tool to consider. It’s freemium allows way more than its competitors.

Pros of Freedcamp:

  • Unlimited projects and users.
  • Project milestones and time tracking help to quickly assess the progress.
  • File sharing (and editing) + discussion boards grant smooth communication flow.
  • Project templates to save some time.
  • Kanban boards for visualization.

Cons of Freedcamp:

Project reporting requires users to upgrade (cost to upgrade: $5.99 for the owner and $1.99 for each additional user, per month).

Communication

Although some of the PM tools offer decent communication options, e.g., private chats or discussion boards, most of the time that just doesn’t seem enough. However, there are tens, if not hundreds of specialized solutions which can solve that issue seamlessly.

Slack

 

Slack is a renown communication tool with all the necessary features for the effective collab between teams. Its popularity has reached the point where every other solution has to be compared to Slack, rather than be considered as a standalone tool.

Pros of Slack:

  • UI is both fun and efficient, engaging your team in work-related discussions.
  • Numerous integrations result in much more productive collaboration.
  • Video Calling.
  • Among other advantages praised by the users are file drag-and-drop and search within uploaded documents.

Cons:

  • Some users find the tool a bit complicated and difficult to get used to.
  • Also, the upgrade is a bit pricey (from $6.67 – $15.00 to upgrade), and the free version is pretty tight on storage.

Google Hangouts

Google Hangouts as affiliate tool

 

According to its numerous users, Google Hangouts may become a satisfactory alternative to Slack, although it doesn’t have a free plan. However, if you happen to have a corporate G-Suite account, this solution will be automatically accessible.

Pros of Hangouts:

  • Google Meet integration grants access to video and voice calling.
  • Natural linking with all GSuite data.
  • Multiple integrations with third-party apps through bots.
  • Thread-based conversations are more efficient for discussions.

Cons of Hangouts:

  • The interface is not as user-friendly as some alternatives.
  • In December 2018, Google announced its intention to further develop Hangouts for teams, so get ready to see some great features later in 2019.

Chanty

Chanty as affiliate software

 

This AI-powered solution is way cheaper and has fewer restrictions when it comes to history storage.

Pros of Chanty:

  • Users praise Chanty for its clean and straightforward interface and significant usability.
  • Another kudos-inspiring feature is Tasks.
  • It also claims to be a single notification center for all the apps we use for work.
  • Chanty allows multiple file sharing in one click.
  • Teambook — a feature that helps to organize all tasks, conversations, files, and links into folders.
  • Integrations are available with Giphy, Zapier, Google Drive, Dropbox, Trello, OneDrive, Github, etc.
  • Audio and video calls

Flock

 

Flock is a communication solution from India that claims to run faster than Slack. True or not, the tool has a wide range of users.

Pros of Flock:

  • Multiple integrations, including Google Drive.
  • Offers built-in to-do’s, polls, reminders, notes, and code snippets.
  • Audio and video calling is available, although it requires additional integration with Appear.in solution.
  • Paid plan provides screen sharing feature.

Cons of Flock:

  • UI may seem a bit complicated and requires some getting used to.
  • Freemium version allows up to 10K message history storage.

Tracking platform

Project management and communication tools are the necessity for almost any team or project in the world. But if you’re running an affiliate business, you will require specialized affiliate marketing software. This takes us to tracking platforms that allow managing your partners and offers.

 

HasOffers Orangear Affise
auto suspend no yes via Affilitest dashboard
custom domain yes yes yes
API integrations API support. Integration available only in Enterprise (799$) subscription yes, 302 integrations, free CPAPi, partially free
period of API feed update n/a 5 to 60 min 3-4 hours
advanced team management no yes n/a
multiple goals yes yes yes
revshare no yes n/a
SDK only in Enterprise (799$) no n/a
eCommerce n/a coming soon yes
impressions tracking yes coming soon yes
publisher test yes yes yes
publisher interface yes yes yes
login as publisher yes yes n/a
personal cap and PO n/a yes n/a
antifraud yes yes, free yes, paid
offer link checker no yes, inbuilt yes, not inbuilt
smartlink no yes yes
billing yes yes no
# of offers included in basic plan 100 unlimited unlimited
price per basic plan $279 $349 $299
number of conversions in basic plan click-based subscription 10000 10000

 

Some networks decide to go their own way by developing platforms that fit them perfectly. However, that requires a team of middle-senior developers, QA specialist, project manager, etc. Both approaches are legit, but make sure you’ve considered your priorities before the final decision.

Additionally, Orangear is very customizable. In one of our blog posts, we’ve mentioned how one client helped us to come up with flexible postback feature for those partners who convert CPM to CPA. As we have our own team of senior developers, it’s easy to introduce new features that can increase the productivity of our partners.

Checking offer links

Whether you’re renting a performance marketing platform or set to building your own, offers and their tracking links are unavoidable. And with the amount of fraud and scam going on within affiliate marketing, as well as simple human mistakes, validating your offer links is a necessity.

In an industry where a broken link can mean broken trust, there are not so many tools that can help affiliates and networks to verify their offers.

 

TestMyOffers Orangear Checker AffiliTest
free checks per day 0 25 5
avg speed per check (sec) 60 10 25
autockeck list yes yes no
testing history yes yes no
clickable redirects no yes no
detailed info on each redirect no yes no
special features testing through 3G farther reach*

domain blacklist

express check (2000 offers in under 60 sec)

testing through 3G/4G
API / Built-In API integration API integration, Built-In for Orangear-based platforms integration with Affise- and HasOffers based platforms

 

Payment processing

This one won’t be that much of a competition. And though there are ePayments, Paxum, Skrill, Payza, etc., PayPal and Payoneer remain the most popular payment processing services that reign in affiliate business. Their business models are different, yet they serve the same need for transferring money. Additionally, if you’re making more substantial payments, a wire transfer can become much more suitable.

PayPal

This payment solution reached its level due to the trust of the global audience and convenient features that do not require much effort on the receiver’s side.

Pros of PayPal:

  • Paypal is widely trusted and has a global presence.
  • You don’t need to have an account to make online payments thanks to a virtual terminal.
  • Account holder doesn’t need to enter card details on other websites.
  • Multiple integrations with third-party software.
  • Invoice feature.

Cons of PayPal:

  • Resolving any kinds of issues may take more time and effort than anyone would prefer.
  • Account blocking without any warning.

Payoneer

Another payment processing solution that is extremely popular between affiliates all over the globe is Payoneer. Even though this one has multiple limitations for those who are only starting using it, the years of stability ensure that it remains on the top.

Pros of Payoneer:

  • Free payments between Payoneer accounts.
  • Month-to-month billing and no early cancellation fee.

Cons of Payoneer:

  • Some limitations when it comes to money withdrawal.
  • No virtual terminal.
  • Annual fee ($29.95).
  • Credit card transaction fees are pretty high.

 

 

Affiliate marketing grows along with, if not faster than, the digital world. The more people enter the business, the more solutions for various inconveniences and issues will arise.

Orangear was started as a platform for our partners, something to help them fulfill their needs. Soon we’ve recognized the potential of creating compelling solutions for both advertisers and publishers to use all over the world.

Now, we are proud to offer Performance Marketing Platform and Offer Link Checker. More tools are coming soon to help our partners to scale their businesses, achieve their goals and increase profit.

Learn more about how our platform can help you to get more from your affiliate network here. Or get a 30 Days Free Trial to experience all the benefits of our solution.

Affiliate Marketing Events You Must Visit In 2019

Affiliate marketing is changing all the time, transforming the affiliate industry on the go. Keeping up with the latest trends and technologies is a constant challenge. For the time being, there is no better way for both networking and learning than attending affiliate marketing conferences and events.

 We’ve compiled a list of the top performance marketing summits of 2019, along with the reasons to choose them over many others.

Affiliate Summit West 2019

This year’s global performance marketing event will take place on January 6-8 at Paris Las Vegas.

  • 6000+ attendees from 80 countries;
  • a panel dedicated to trends, analysis, and challenges;
  • a variety of networking events.

Come here to meet publishers, traffic sources, advertisers, brands, networks, agencies, Ad Tech solution providers, and industry experts.

London Affiliate Conference

The 13th annual conference will capture our undivided attention for four days from 6th to 9th this February.

  • 5200+ attendees;
  • free entry to the iGB Affiliate Awards;
  • famous sports stars, celebrity quiz show competitions, and all day dance battles;

Check out the 2018th LAC here:

Traffic & Conversion Summit 2019

From 25-27 February, San Diego (CA) will welcome affiliate masterminds from all over the globe.

  • 6000+ attendees;
  • 7 different tracks for digital retailers, digital advertisers, content marketers, conversational marketers, & growth hackers.

Check out the agenda to make sure you’ll get something out of this year’s events. That aside, you wouldn’t want to miss out on a myriad of networking opportunities, would you?

DigiMarCon East 2019

One of the 12 annual DigiMarCon events will take place on 9-10 March at the Marriott Marquis, New York.

  • learn about the latest trends in brand amplification, digital engagement, customer loyalty, and social media;
  • get plenty of time and opportunity to meet your peers, mingle, and network.

Affiliate Summit Europe 2019

This year the affiliate conference will take place at RAI in Amsterdam on 12-14 March.

  • this year the event will open with the Affiliate Summit Meet Market, followed by the two-day Exhibit Hall;
  • the advisory board includes experiences marketers from Bud, Adidas, Optimise, HSBC, and The Telegraph.

You can get a free copy of the previous event here.

Moscow Affiliate Conference

The largest Russian affiliate conference to attend organized by STM we all know and… love. This year it will happen on 9-10 April.

  • 3000 attendees;
  • top experts panel discussion;

Time machine-ish video of 2018 event:

Nordic Affiliate Conference 2019

If you’re in the affiliate business AND are eager to visit Stockholm, this is a marketing conference to attend on 27-28 April 2019.

  • the lounge-style event will enable delegates to network in a more intimate and fluid way.

Affiliate World Europe 2019

This gathering of influential affiliates and e-commerce marketers will take place on 8-9 July 2019 under the warm sun of Barcelona, Spain.

“It’s one of the best places to go to learn. If you want to learn cutting-edge tactics, this is the place to go” — Neil Patel.

Among the speakers are Greta Van Riel, Founder & Partner, SkinnyMe Tea, Fifth Watches, Hey Influencers; Neil Patel, Co-founder, Crazy Egg & Hello Bar, and Charles Ngo, Affiliate Expert & CEO, AFFcelerator.

iGB Live 2019

iGB Live! 2019 will be held on 16 – 19 July 2019 at the RAI in Amsterdam.

Although it’s only the second iGB Live conference, the 2018th event has proven to be one of the prominent marketing conferences to attend in the gaming industry.

If gaming vertical is your thing — stay tuned for our ultimate guide that is coming later in January.

Affiliate Summit East 2019

The East version of this significant annual event will take place in New York on 11-12 August.

With 15 years of history, ASE provides sessions on the latest industry issues, staying of the most productive networking occurrence for affiliate marketers.

PI LIVE

PI LIVE will welcome over 3000 attendees from the world of performance and affiliate marketing for a jam-packed 2 days on 22 – 23 October. Network with thousands of the industry’s best whilst discovering the current trends. Co-located with Influencer Marketing Show. Previously attended by Amazon, Facebook, and Microsoft.

Check out the 2018 Conference here:

DMEXCO 2019

Taking place in Cologne, Germany on 11-12 December, Dmexco defines the future of digital marketing on a global scale. And it’s easy to see why.

  • 40000 visitors, 1100 exhibitors, 500 speakers;
  • a full ecosystem of seminars, debates, and exposition.

Part of the event’s mission is to be “the meeting place for industry professionals at all levels, where ideas become actions”.

Affiliate World Asia 2019

Next December in Bangkok, Thailand, the largest affiliate conference of Asia will take place.

The specific dates will be available later this year.

Visit for latest performance marketing for the region, networking opportunities with affiliates and partners.

NEXT BLOCK ASIA 2.0 “Affiliate Marketing In The Age Of Crypto”

The upcoming iteration of NEXT BLOCK ASIA 2.0 “Affiliate Marketing in the Age of Crypto” is set to revisit Bangkok, this time bringing together experts from crypto and affiliate space to discuss synergies and future outlook for 2020.

The conference will be a one-day event preceding the Affiliate World Conferences and will include engaging panels and discussions leading up to the mega event. The event will be celebrated by a tremendously successful ASIA FASHION TV PARTY.

So, what do you think about our list? Do you have an event in mind that has to be included? We’re planning on attending most of these events, so let’s meet up soon!

Digital Marketing Trends To Watch In 2019

Seasons may change, winter to spring, but digital marketing mutates way faster. That said, some trends seem to stick and those are the ones that truly transform the way we promote our products and services. According to our research, 2019 is to be taken over by the following tendencies.

Optimizing for voice search

Siri, Alexa, Google Home, and whatnot are slowly, yet steadily, taking over the way we look for information. Do you remember Siri’s witty answers to the “Jon Snow: dead or alive?” questions? Well, now we use voice assistance for much more than funny comebacks.

It is a whole universe of new possibilities and requirements.

Image credit: Purna Virji with Bing data

What to do:

  • optimize your marketing campaigns for more natural speech patterns;
  • take into consideration the longer keywords;
  • if you’re running a blog, create some articles with direct answers your audience might ask, as in “What digital marketing trends should I watch in 2019?”;
  • add more visual, easy-to-digest content, which will allow users to make decisions on-the-go.

Overall, when prospective partners search for industry insights, you want to be the one providing information tailored to voice search as well as general SEO.

 

Data-driven digital strategies

We’ve already made our point on how important it is to know your statistics when it comes to running affiliate business. Digital strategies, regardless of the industry, require the same efforts to work like a clock.

From Google Analytics to Mixpanel and Amplitude to Orangear, data has finally gained the status of a foundation stone. And if you still find this activity impractical, you’re losing the game.

What to do:

  • set clear goals of your digital presence;
  • decide on KPIs and keep them in mind all the time;
  • depending on your KPIs choose respective analytical tools;
  • track the results for each instance of activity to measure success;
  • make sufficient changes to your digital tactics/strategy.

Seems like a piece of cake, yet we tend to forget about it once the workload reaches certain levels.

Remember that if you want to come across as a reliable partner, your digital presence has to be consistent throughout all the channels.

Creative native advertising

More than 4 billion people have access to the internet. Imagine that at least half of them is already sick and tired of the ads. If we don’t want to end up in one of the Black Mirror episodes, where we have to actually force people to watch the advertisements, things have to change.

Image credit: Netflix

What to do:

  • spend MORE time on TA research;
  • be honest with your customers and partners;
  • employ User Generated Content (short video reviews work like magic!);
  • reach out to the influencers of your industry for both insights and partnerships.

And yeah, don’t forget about creativity to win your audience’s attention. Just like Netflix did, promoting Altered Carbon with actual scientific research data.

Push Ads

Be sure to employ Push Ads to serve your needs. They seem to become more popular as we are writing this article. And it makes sense! This format is less intrusive and easily adaptive to any type of inventory.

According to the Leanplum study, personalization is the key to amplified open rates.

What to do:

  • know when not to push — your users are likely to be annoyed by old news or hourly notifications;
  • create and convey value — make sure each of your messages is what your customer needs;
  • employ visual content;
  • personalize.

 

Video Ads

Yes, that’s right. Visual advertising is still on. Especially when it comes to so-called Snack Ads — videos under 10 seconds that can tell a story, evoke emotions and even change minds. Easy to digest, these pieces of content entertain as well as they inform.

What to do:

  • come up with a video strategy — decide on the story you want to tell with this tool;
  • use various types of video content, from scenario-based HQ visuals to stories on social platforms;
  • create shorter, simple videos that can be view on the go and can inspire action.

Engaging the viewer is a tough task as with each second new video content is being delivered through multiple channels.

The overall trend is being smart:

  • catch up to the latest technologies;
  • do your homework by in-depth analysis and data research;
  • stay honest to your partners and customers;
  • continue with the personalized approach;
  • employ creativity and new possibilities of the digital era.