How To Check Your Affiliate Links

Part I. Why check?

The link is the technological foundation of the digital world. Just as well, it is the core of the affiliate marketing, basically “linking” the viewer through the publisher to the advertiser (not to mention all parties that come in between).

What if the tracking link is broken? There are a number of reasons why and how this could happen, but the outcome is what they all have in common. The goal of the ad won’t be achieved.

From the direct advertiser’s perspective – the potential customer, who’ve displayed the certain level of interest in their product or services by clicking on the ad, will get directed to an error page or get lost on one of the redirect pages. Lost potential customers = lost potential revenue.

A broken link is a bad news for the publishers. While direct ones (app, website or blog owners) can suffer from tarnished reputation and the loss of potential revenue, it’s media buyers who risk the most. Sending prepaid traffic to the wrong destination is as good as throwing your dollars out of the window.

Affiliate networks too can suffer from inactive offers if they’re not excluded from their lists. There’s obviously the question of reputation. As both publishers and advertisers can lose when the tracking link is off, they would try to partner up with networks that can assure such occurrences happen as rarely as possible. And there’s an obvious revenue loss when $ are spent on traffic to the link that leads nowhere.

So how does one, regardless of the place in the affiliate chain, make sure the offer is active? Obviously by checking the link upon receiving. Let’s have a look at a couple of routes to do that.

Part II. Fun and tricky ways to check your first 100 links.

The first thing to try is to view the redirection chain manually. Import the tracking link into your mobile browser and see where it leads. However, if your device and GEO is not the one the offer is targeted to, the only thing you’d see is the links in the chain, no content+ the setting might lead you to the pages destinated for your own location.

You can try using a VPN tool (and we’ve previously featured a comparative analysis of such software on our blog). Drawbacks:

  • number of countries is very limited;
  • low connection problems even when GEO is a country on the list of available ones;
  • no particular device emulation option to check offers with precise targeting settings;
  • many public IPs make it to the blacklists;
  • you only see the final page.

There are creative ways, invented by sole affiliate marketers, where you can employ people from the often targeted areas to check the links and send the results. Drawbacks:

  • a whole lot of manual work looking for people from targeted countries with the specific devices, specific OS version and the desire to help you;
  • this one basically depends on the quality of your communication skills, but how many people would do the checking and send you results (even if not detailed) for free?

There just seems to be too much communication and too many people involved. You’d need to come up with a spreadsheet (make that plural) to monitor the whole bunch of offers you’re dealing with on a daily basis. Sounds like a lot of routine.

Part III. How to check your affiliate links efficiently.

Where there is routine, there is a software made to automate.

If you’ve reached the level when you can brag about the number of offers you’re working with, it’s time to automate.

Although some of the tools that can do the scanning have been in the industry before Orangear took up the job of creating Checker, there is a significant difference in performance. As with any theory, this one required a process of proving it right and this is what the second part of this article is about.

The idea of creating a tool for verifying links came from our close partners – affiliate networks. With the number of offers they deal with on the monthly basis reaching far more 300k, they were obviously scanning tracking links automatically. The problems they’ve encountered is what we’ve tried to address in Checker, namely: speed, accessibility (especially when dealing with bulk) and the quality of results.

If you’re more of a hands-on person, just try our Checker for free and compare it to other verification tools to see the difference. If you’re into my writing style and reading as a whole, kindly continue at your own risk!

Speed. Orangear.Checker may not be the first solution for links verification. It is, however, fast and efficient enough to be in TOP 3. If you’re still not feeling like testing it yourself, take a look at our video comparison to measure the difference.

Needless to say that high speed is a vital quality when you’re working with large numbers of offers. Nothing shows off the speed better than the video, but let’s count really quick:

Let’s imagine you have 300 offers a day. Then, every +3 seconds to the waiting time into more than 91 hours a year. More than 3 days of waiting for your results. And Orangear Checker is more than 3 seconds faster, as you’ve seen on the video.

Accessibility. For the new players and those who want to check our Checker (pun intended), we’ve come up with a Free plan, where you get 25 checks a day following a simple process of registration (we are GDPR compliant so don’t wait on unexpected emails from us).

We’re also offering various plans that can fit both your needs and budgets.

It’s been an interesting journey for both our partners and Orangear team to see how some of them have grown from tiny numbers of requests to bulk in the blink of an eye.

Working with bulk. As our partners’ needs grew, we’ve come up with an API integration idea, to ensure that some automation can be achieved. Our point was in making it both fast and agile, thus as you receive the raw data on links and redirects in a form of API responses, it can be converted and displayed in the most preferable way within your own software.

Working with bigger numbers of offers also inspired us to add the autocheck feature to our product. You can check the stability of an offer over time, thanks to the saved history, and make the data-based decision within your partnerships.

The quality of the result. The market grows and the rebrokering chains get longer. This results in higher chances of various errors to occur on the way from the direct publisher to the direct advertiser.

That’s why we wanted to get as far and deep as possible into that chain. The problem was solved with the dynamic nature of our Checker, as it allows to run past some common obstacles (e.g. JS) as well as to predict, which part of the page contains the necessary redirect. It helps to find a right end of the link.

We also wanted to be able to provide a more detailed response than other solutions are offering. Let’s have a quick look.

One of the great tools to check your links offers this sort of response to the check request.

And this is what our tool provides.

And the “show request information” button holds these parameters:

As a result, you get a clearer view of the chain:

  • accurate data on the error (if occurred) – seeing the number of an error allows you to contact the providing party with a specific request, allowing them to take action to correct it;
  • thorough information on the chain lets you gain access to the sources of your offer that are closer to or, in many cases, is a direct advertiser. This is a whole new level of possibilities for your business.

There are obviously a couple of ways you can check your links to make sure the offer is active. And at the end of the day, choose the route that serves your needs and preferences. We just wanted to give you a choice.


Just one month after the official release of Checker, we are presenting it’s first major update! It’s 10 times faster, and its API version received a couple of prominent features:

  • Blacklist — get notified if one of the undesired domains pops up in your offers; 
  • Express Check — check offers in bulk in under 60 seconds;
  • Test Drive — test how our API version performs by connecting and running 25 free checks.

Read on to find out more.

Fraud In CPI Advertising: Types, Detection Techniques And Software

Mobile advertising experienced a vast leap in growth in the past couple of years, meaning more $ involved and attracting even more malicious activities. During the 2015-2018, many analytical companies had made assumptions on what kind of money is lost to fraud, all of them were counted in billions of US dollars. It’s no surprise that everyone wants a bite of the resources stored in the industry.

Graphics and data by DataVisor

Let’s take a closer look at various types of fraud in mobile advertising, as it differs from one payment model to the other.


  • layered ads (a number of banners all hidden under a single one, impressions count for each of them, while user only sees one);
  • hidden pixels (an ad is shown as an invisible pixel within an app or mobile website, a user never sees it, but the impression is counted as a normal one)
  • autoplay videos (videos are played in the background and go unnoticed by the user, but the views are paid for by the advertiser).


  • automatic redirects (no clicking involved: the user just gets redirected by the fraudster to the advertisers’ app or website);
  • misleading advertisements (ads that look like system alerts or warnings, fake “x” buttons — everything to trick the user into clicking).


  • bots (automated installs are generated through proxy);
  • device emulators (installs by simulated devices that send signals which can be interpreted as genuine);
  • click farms (downloads that are made by real people with multiple devices, that get paid for these actions);
  • maliciously incentivized traffic (originally non-incent traffic made incentivized by publishers to show better results and collect more fee from advertisers).

* most of the fraud routes taken in CPI can be utilized for other models.

This time, we’ve decided to take a closer look at manual and automatic ways to fight fraud in CPI.

First of all, you can manually detect the traffic behavior changes, such as:

  • significant variations in the distribution of device types;
  • click:install ratio (CTIT) to detect install hijacking and click flooding;
  • CR metrics is the first indicator for maliciously incentivized traffic;
  • intervals between actions — if you notice that intervals are suspicious (too short, too even etc.), it’s fake.

All of these techniques can be used if you’re familiar enough with your own app averages, as well as what is common for your niche.

However, if you’re dealing with numerous apps and large amounts of traffic you might want to consider automatizing the analytical and blocking processes.

There are standalone tools, such as Forensiq, FraudShield, FraudScore, MaxMind etc. While choosing such a solution, take into consideration that machine learning is a must here. Also, look for tools that have various integration abilities, because you wouldn’t want to manually upload data from other analytical tools.

Some anti-fraud is included in Mobile Acquisition Analytics tools. These appear as more convenient as there is no need to integrate a separate solution, while they provide sufficient instruments to detect and fight fraud.

The most popular and efficient are:

Protect360 by Appsflyer:

  • includes a large list of IP and devices (DeviceRank), which are being tagged according to the trustworthiness, depending on previous activities.

Fake installs are automatically excluded from all other analytical processes in Appsflyer.


  • checks CTIT, conversions, and multi-touch;
  • validates installs (on iOS) and revenue transactions (iOS and Android) with The App Store/Google Play.
  • blocks installs from both server-based and on-device malware based bots in real time (by accessing Appsflyer’ active bot signature database).

*For the time being, only developers can access the full pack of Protect360 features.

Adjust features two anti-fraud algorithms:

  • checking all IPs against VPN IP-lists and marking all conversions with hidden IPs;
  • click spam analysis:
    • checks the number of clicks from the same source;
    • checks CTIT.
  • effectively rejects all detected fake installs.

Kochava added a fraud console to their toolkit with 13 reports that “flag all identifiable fraudulent tactics present in the ecosystem”, including:

  • high click volume IPs and devices;
  • Mean-Time-To-Install (MTTI) and Time-To-Install (TTI);
  • GEO click-to-install delta;
  • platform click/install mismatch;
  • ad stacking clicks;
  • anonymous installs.

Their Global Fraud Blacklist aggregates lists of fraudsters from across all Kochava traffic. When enabled, all entities on the list are automatically excluded from all analytical processes.


Obviously, the first step to fight fraud is to work with trusted direct partners. That, however, won’t guarantee you 100% fraud-free traffic. While we come up with smarter ways to detect and fight fake installs, offenders find new ways to trick the system. Plus, reaching a direct advertiser or a publisher is a challenge.

It’s by consolidating all the possible ways: identifying trustworthy partners, relying on automatic anti-fraud solutions and manually checking the traffic, that you can achieve best results in fighting fraud.


How To Make Data-Driven Decisions For Your Ad Network

It may be difficult for the sole specialists to keep track of all the information regarding their work. But they can only imagine loads of data that an owner or any C-level manager has to track day after day.

Daily and monthly data, as well as its analysis and visualization, is essential to stop taking chances with your decisions and start making them based on solid facts.

Here’s what information you will need to make data-driven decisions for your ad network:

  • Up-to-date data on daily results (offers, clicks etc.).

This general metrics will allow you to see how your network(s) performs.

  • Cash flow (gross/net income, revenue, ROMI)

Every business aims to generate income for the owners, so these are probably the most important numbers.

  • Billing (invoices, cross-payment).

The better your business performs, the more partners you have to deal with. And a clear understanding of amounts you owe/are owed is critical for the final picture.

  • Staff analysis (who’s performing and who’s underperforming)

You want to know the people who bring the most profit and who need to up their game.

Although there is a lot more to know and analyze about your ad network performance, this is the crucial core of data, that shall allow you to make weighted decisions, tailored for your business’ current needs and future strategies.

All of our partners came to this realization at various stages of network’s development and none of them would ever go back to blindingly taking chances.

This is what inspired our BI Module, a solution our partners had the opportunity to run on beta for some time now, giving us constant feedback and fueling this tool’s growth.

As we are looking to share this product with all our future partners, here’s a brief intro into how BI Module can help you to make data-driven decisions.

Core features:

  • A complete set of main indexes and nearest future developments’ prediction all in one place.

Our BI Module Dashboard features real-time state numbers as wells as some future insights, based on performance data for previous periods. Information updates every 10 minutes to provide the most recent insights and allow you to see the most current picture.

  • Financial insights & management.

Up-to-date info on revenue, income, and profit, both gross and net. With all cash flow included in the system automatically and as other expenses (such as rent, salaries, servers’ fees, marketing budget) can be added manually by the people with required access.

  • Staff management, graphs, trends, salary management, hiring/firing new staff, comparative characteristics.

BI Module allows you to grant very specific set of accesses to your employees. You can easily manage the scope of insight each of them gets to perform their duties.

Apart from that, it provides deep analysis of your employees’ performance, comparing results from different managers on the same project or in different ones if you run more than one network.

Account Managers comparison by gross sales.

BI Module can become your own business analyst and financial manager. While featuring all the main functions of these specialists, the Module lacks their main drawbacks. You won’t need to headhunt and hire it, it won’t go on sick or maternity leaves. More importantly, it can’t be recruited by your competitors, leaving with all the internal information, NDA or not.

A risk-free analytical and financial tool, BI Module was designed and created to help you run your business based on data, pushing you in the direction of success.

How To Launch Your Own Ad Network

Curious fact: Amazon has been the first company, that we know of, to use this type of marketing back in 1996, when it started its associate program.

Whether you’re an affiliate marketer considering a leap in the career or an entrepreneur choosing an industry for a new business, here’s a couple of things to bear in mind before you make decisions to make it happen.

The main reason to contemplate starting your own affiliate network is the numerous possibilities it can bring. And 2018 seems like the best time to get on with it, as the previous year became The Year for mobile advertising:

  • the industry has been forecasted to reach $6.8 billion by 2020;
  • digital marketing sales outgrew the TV’s for the first time in history;
  • mobile advertising was responsible for over a half of total digital ad sales –– also a first.

The challenges you will face on the way to creating a successful affiliate network:

  • deploying and customizing a platform; 

Consider yourself lucky, if you already have both front-end and back-end developers, as well as designers and content creators. Otherwise, this is a step that is going to take a huge bite off of your budget and time.

  • managing your own team;

Andrew is a colleague of yours, who has proven his loyalty, intelligence and efficiency. You trust him.

Alex is a bright newcomer of the month, your unpolished gem. He is yet to prove himself to you.

Would you give both of them the same level of access to the platform? Definitely, no. You need to think of those little things when creating your own network to avoid difficulties in the future.

  • manage your billing process;

Publishers are billing you, you are billing advertisers. You need to keep track of who owes whom to earn your partners’ trust and make sure everything’s paid on time as well as all the bills are issued without delay.

  • reaching publishers and finding performing offers;

This is where it gets especially tricky. Without enough performing offers, you can’t get publishers with efficient inventories and vice versa. Quite a common practice for a new affiliate network is to start with publishers, buying their inventories to later sell it to advertisers. The problem is that many ad agencies and even direct advertisers wouldn’t want to have many small deals on their hands, so to attract them you will need to have a decent amount of inventories available. Needless to say that it’s a huge risk as there is no guarantee that you will be able to get this money back.

  • figuring out fraud protection system to keep your partners satisfied;

Fraud is a more than just a common concept for the digital world. The only way to avoid it is to go offline and if you’re not ready for that, then you have to be prepared to lose money. Here’s just a couple of types of malicious actions in affiliate marketing to look out for: ad stacking/hiding ads, click farms, ad injection, cookie stuffing, traffic fraud, domain spoofing. It’s a whole industry, the sole aim of which is to fool us all. To identify and fight back you will need a reliable anti-fraud tool and sit down to monitor, monitor, monitor…

The easiest way to tick most of the boxes above within an hour is to create your network using a SaaS platform with broad functionality.

Creating Orangear, we’ve communicated with our current partners to find out their needs and challenges they had faced launching their businesses. The result is the platform that is suitable for existing networks and can be a saving grace for those who just planning to launch.

This is how we meet our clients’ needs.

Start easy.

Build and customize your network in under an hour using our templates and parameters.

Manage profoundly.

Appoint roles to all the counterparts to manage their access to your network.

Customize your dashboard to visualize data and get quick insights into your business flow.

Benefit from our ready-to-use automated billing solution.

Grow wisely.

Scale your business without loosing in quality with BI module, featuring predictions, strong statistics, and sharp analytics.

Take advantage of our high-level fraud protection to provide quality and gain trust from your partners.

Reach direct advertisers through the rebrokering chain, check offers in real-time to make sure all of them are available.

Interview With Regaming Affiliate Network

Regaming is one of our first partners, who were intrigued enough with Orangear possibilities to apply for beta-testing. We’ve decided to sit down with their Director of Advertiser Relations to discuss some questions, that we usually get asked by future partners.

Why did Regmaing choose Orangear as a platform?

Our representatives’ first meeting took place at a digital conference. A long story short: the Orangear team was looking for beta-testers and we were lucky enough to qualify. That’s where it all started. It was and still is, a great experience, filled with fixes, new features, and constant communication. We’ve both learned a lot from the partnership and I believe this is just a beginning.

What is the first thing you noticed about the platform that impressed you?

It’s especially important for newbies, but even if you’re just switching platforms, this is something you perceive straight away. Orangear is extremely user-friendly. If you’ve had previous experience with affiliate platforms it will take under an hour to get the gist of it and start being productive. Time is money and no one wants to lose either. So it’s crucial to have a quick start whether you’re creating a completely new network or integrating an existing one.

A part of that apprehensibility is due to a number of smart suggestions that make the whole process a lot easier for new users. These tips help a lot when you add new advertisers and publishers to the system for the first time. There’s a big difference between giving verbal instructions to your new colleagues (and receiving a lot of questions regardless) and letting them explore the system with the help of those little pieces of advice and recommendations.

In your opinion, what are the features that can really make a difference for an affiliate network?

There’s a lot of automation going on. As we have a number of trusted advertisers and publishers, it’s really handy to automatically receive and distribute offers through API. All you need to do is to set all restrictions once and then just supervise the system once in a while. And everything is really agile, so depending on how assured you are of the offers’ quality, you can fully automate the process or, for example, leave it to your managers to approve each offer them when they get into the system. There’s also the opportunity to create whitelists for each advertiser, to make sure even the most demanding clients are satisfied.

As these features free our time, we get to polish our performance and achieve better results together with our partners.

Any tips for networks that are just starting their journey with Orangear?

I guess the most important thing is to dig into every customizable setup. Make sure you’ve got a clear view of all the things you can do with the platform. If you think you’re missing out on something, support can always give you a hand. There are many features in Orangear that allow you to easily integrate it with your own network, starting from helpful tips to various automation opportunities. So just dig in and benefit from every bit of it.

Is there a room for improvement?

There was a drastic problem with fraud detection some time ago. We had to do a lot of manual research and it was nasty. Now it’s all fixed and running, and it’s a good thing because anyone working in this industry knows how bad it can get without a working anti-fraud solution.

All in all, we’re happy with this partnership and look forward to new useful features Orangear team likes to surprise us with.


Top 5 VPN Tools For The Affiliate Marketer

When it comes to affiliate marketing, both affiliate networks and publishers can benefit from VPN software.

VPN, as in Virtual Private Network, is a tool that enables users to access websites and applications bypassing all geographic restrictions. Choosing one among more than 400 may be confusing and time-consuming. Our team had spent quite a while comparing different apps and that’s how this article was born.

VPN can become handy when you need to check the availability of your offer with targeting for a specific, and definitely not yours, location. However, dealing with different types of offers, you will see that VPN has a limited usage for some, while others won’t benefit from these services whatsoever. Let’s make a quick detour to clear this out.

CPI offers
Both networks and publishers require VPN to test the installation process for the targeted GEO to make sure the process can go through and that every such event will count correctly in the system. However, if you need to check the installation from a specific device, you’ll have to get your hands on it first. There is another problem that may occur. Almost all the public IP-addresses are included to the fraud lists and it means that the installation may work just fine, but it would not be counted.

CPM offers
As no specific action needed from the user here, this model is the one that can almost fully benefit from the perks of VPN tools. Although, as most offers of this type come with a long rebrokering chain, you can’t hope for much more than 50% of certainty that what you see is what every targeted user will. The main problem is that no VPN app will show you neither the whole chain nor the problem that user may encounter (as in one of the retargeting links is broken, you’ll never be able to see which one that was).

CPA offers
If your main income comes from CPA offers, you can stop reading. As all VPN tools have very limited features when it comes to targeting, none will be able to provide you results you’re looking for.

For those of you who work with CPI and CPM offers, here’s our pick for top 5 VPN services for affiliate marketing.

name VyprVPN TunnelBear NordVPN IPVanishVPN StrongVPN
# of IP adressess 200.000+ n/a n/a 40.000+ n/a
# of servers 700+ ~1,000 4000+ 1000+ 40+
# of server locations 70+ 20+ 80+ 60+ 20+
internet kill switch yes no yes yes yes
Dynamic server switching n/a n/a yes yes n/a
# of simultaneous connections n/a 5 6 5 2
DNS leak protection yes n/a yes yes n/a
protocols OpenVPN, L2TP/IPsec, PPTP and Chameleon OpenVPN



n/a PPTP, L2TP, OpenVPN ( TCP, UDP),

IPSec and IKEv2 for IOS

SOCKS5 web proxy

+ VPN cloaking easy-to-use

transparent policies

optional dedicated IP addresses

encrypted proxy extensions for Chrome and Firefox browsers

SmartPlay feature

unlimited P2P traffic

a no logs policy

no data cap

various customization options (from MTU size to HMAC authentication)

logging of connection data (connection times, IP addresses) configuration options are very limited can’t specify server city/province

some servers don’t connect

poor customer support some locations that are on the list don’t connect
mobile apps for iOS, Android yes yes yes yes yes
accepts cryptocurrency no yes yes yes n/a
accepts PayPal n/a n/a yes yes n/a
bandwidth unlimited n/a unlimited n/a unlimited
free trial 3 days 7 days 3 days no, but they have 7-day money-back guarantee no, but they have 5-day money-back guarantee
pricing 12 month plan (basic) – $5 per month

12 month plan (premium) – $6.67 per month

1 month plan – $9.95

Free service available

12 month plan – $4.99 per month

1 month plan – $9.99

24 month plan – $3.29 per month

12 month plan – $5.75 per month

1 month plan – $11.95

12 months – $6.49 per month

3 months – $8.99 per month

1 month – $10

12 month plan – $5.83 per month

1 month – $10


As you can see, all of the mentioned tools have quite similar standard features and the fee for 1 month is pretty much the same. So, before you choose TunnelBear for its cute bear-ish visuals, make sure to lay out your needs and priorities. 

If you’re looking for a more detailed testing method, you might consider adding Orangear Checker to your platform to get:

  • a list of all the rebrokering links;
  • review of obstacles & problems along the way;
  • 25% more reliable verification results due to the dynamic testing.

Top 5 Mobile Analytics Tools For Your App

Сreating an app that is successful among users, engages them and increases your income is every developer’s goal. It’s also quite a challenge.

No matter how good you are at understanding your potential clients’ needs, at best, you can make an educated guess about what will make them install, buy, and use your product times and times again. But why guess, when you can find out?

While we can say that measuring everything is important to understand the whole picture. To make further decisions about improving your app, you need to gather data on:

  • engagement (how, when, and where customers use your app and in which ways they connect with it);
  • retention (the number of users that return after a certain period of time);
  • monetization (Lifetime Value (LTV), Average Revenue Per User (ARPU), Return On Investment (ROI).

This is where a mobile analytics tool could be really handy to provide you with all the data you need.

There’s a number of tools on the market that provide most of the necessary features to help you understand your clients better. Looking for a perfect one, we came up with the list of the TOP 5 most popular and, as it seems, most convenient and effective mobile analytics tools that could aid you in achieving your goals.

Researching the topic, we’ve discovered that some tools feature both performance and app marketing analysis, while others concentrate on one of those. Be aware that for this list we’ve decided to leave out mobile marketing tools.

Take a look at our picks for the TOP 5 app performance analytics solutions.

demo yes yes yes yes  yes
trial yes n/a yes  n/a  n/a
Prices start from $/month 200 free n/a
you have to request pricings
free free
deployment Cloud, SaaS, Web
PC – Windows
Mobile – Android Native
Mobile – iOS Native
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
Cloud, SaaS, Web Web
Mobile – Android Native
Mobile – iOS Native
support Online
Business Hours
Business Hours
Business Hours
Online Online
user segmentation yes yes yes yes yes
action cohorts no yes yes yes yes
MAU, WAU, DAU yes yes yes no no
session lengths yes no yes no no
session frequency yes no yes no no
retention yes yes yes yes yes
time in-app yes no yes no no
screen flow yes yes yes yes yes
acquisition yes no yes yes yes
churn rate no no no no no
drop off points no no no no no
LTV yes yes no yes no
real-time analytics yes yes yes yes yes
data visualization yes yes yes yes yes
integrations Marketo, Optimizely, Databox, Klipfolio, Improvado,
Xplenty, Rakuten Aquafadas, Alooma,
59 apps including Marketo, Optimizely, Bitium, Salesforce, Zendesk Google Analytics, Slack, Salesforce, Optimizely, Adobe Marketing Cloud, Crashlytics, Decibel Slack, Optimizely, Workato, Segment, Convertize, Outbound, Astronomer Asana, Basecamp, Box, Dropbox, Evernote, Jira software, G suite, MailChimp, QuickBooks Online, Salesforce Sales Cloud, Shopify, Slack, Trello, Wrike, Xero, Zendesk, Zoho CRM
a/b testing yes yes yes yes no
API yes yes yes yes yes
activity dashboard no yes yes no yes
automatic notifications no yes yes no no
behaviour tracking no yes yes no yes
campaign analysis yes yes yes no no
campaign management no yes yes no no
conversion tracking yes yes no yes yes


Before you choose any app, make sure you’ve determined your goals, budget, required platforms and volume of traffic you’re counting on. Consider each column carefully in regards to chosen parameters to make an unbiased decision.